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DTSTART;TZID=UTC:20220421T093000
DTEND;TZID=UTC:20220421T110000
DTSTAMP:20260526T015134
CREATED:20220322T145322Z
LAST-MODIFIED:20220403T174915Z
UID:7021-1650533400-1650538800@amatampabay.org
SUMMARY:Respecting Diverse Cultures in Marketing
DESCRIPTION:About this event\nRespecting Diverse Cultures in Marketing: Generational\, Ethnic and Gender Inclusion\nAbout this event\nJoin us as we host a lively panel discussion addressing diversity marketing in today’s society. Hear from some of the industry’s prominent thought leaders and client-side multicultural marketing professionals tackling the industry’s most pressing issues including marketing to diverse generations\, cultures\, and age groups\, sharing their successful strategies\, and providing best practices. \nPANELISTS: Christine Turner\, Brian Butler\, and Dawn Philips \nMODERATOR: Qiana Cressman\, Board Member\, American Marketing Association Tampa Bay & VP Health Strategies for American Heart Association \nPARKING \nParking is available both on the street and in the Fort Brooke Parking Garage or onsite. \nFort Brooke Parking Garage\n107 N. Franklin Street\nTampa\, FL 33602\nEntrances are located on Florida Avenue\, Franklin Street\, and Whiting Street. \nAfter parking\, take the elevator or stairs to the third floor and cross the footbridge that notes access to the Hilton and Tampa City Center. \nPricing and details here: https://www.tampa.gov/parking/info/parking-hourly-and-daily-rates \nCOST is $10 for AMA and Tampa Bay Chamber members and $25 for Non-Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $25.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n			\n						Register Today
URL:https://amatampabay.org/event/respecting-diverse-cultures-in-marketing/
LOCATION:Tampa Bay Chamber Boardroom\, 201 North Franklin Street\, Ste. 201\, 33602
CATEGORIES:AMA Tampa Bay
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220316T120000
DTEND;TZID=UTC:20220316T130000
DTSTAMP:20260526T015134
CREATED:20220228T002904Z
LAST-MODIFIED:20220228T003436Z
UID:7013-1647432000-1647435600@amatampabay.org
SUMMARY:How to Take Your Brand Positioning from Good to Great
DESCRIPTION:About this event\nGreat positioning is the heart of any sound brand strategy. While strategic plans\, product roadmaps\, and communication campaigns enable the brand to operate on an annual basis\, they can’t be effective without a clear central positioning strategy that ties everything together. Without a strong\, central brand positioning that guides overall equity-building over time\, brand-building efforts quickly become splintered\, ineffective\, and at their worst can even erode a brand’s equity. \nIn this interactive session\, you will learn to upgrade your positioning statement from good to great. Kevin walks through the key criteria for whether a brand positioning is ready for implementation. You’ll get tips\, best practices\, and examples from notable brands to help you win the competitive battle in customers’ minds. \nKevin Namaky is the CEO of the Gurulocity Brand Management Institute\, whose training and consulting clients include Kimberly-Clark\, Bolthouse Farms\, Scotts Miracle-Gro\, Gorilla Brands\, Ancestry.com\, and Nestlé. Prior to his current role\, Kevin spent 15 years leading notable business teams as a Brand & Innovation Director and 5 years as SVP Head of Strategy at a global strategy & innovation consultancy. Kevin has been featured in AdAge\, Fast Company\, and Forbes. He is a featured instructor for the American Marketing Association\, lectures at the Indiana University Kelley School of Business\, and is a member of the CMO Council. Learn more at Gurulocity.com and connect with Kevin on LinkedIn at https://www.linkedin.com/in/knamaky \nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n			\n						Register Today
URL:https://amatampabay.org/event/how-to-take-your-brand-positioning-from-good-to-great/
LOCATION:Thrive DTSP\, 136 4th Street North #Ste 201\, St. Petersburg\, FL\, 33701\, United States
CATEGORIES:AMA Tampa Bay
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BEGIN:VEVENT
DTSTART;TZID=UTC:20220216T160000
DTEND;TZID=UTC:20220216T170000
DTSTAMP:20260526T015134
CREATED:20220110T155442Z
LAST-MODIFIED:20220110T160006Z
UID:6939-1645027200-1645030800@amatampabay.org
SUMMARY:Content Marketing Workshop
DESCRIPTION:About this event\nTips from Strategy to Execution \nHosted by Big Sea Featuring Kara Inglis and Rachel Seiler Smith. \nCOST is FREE for AMA members and $20 for Non-AMA Members*\n*AMA Members must be in current good membership standing with the AMA of Tampa Bay chapter. Non-AMA Member ticket cost $10.00. For future events\, to join AMA\, please visit AMATampaBay.org and click JOIN AMA. Thank you for your support! \n			\n						Register Today
URL:https://amatampabay.org/event/content-marketing-workshop/
LOCATION:Thrive DTSP\, 136 4th Street North #Ste 201\, St. Petersburg\, FL\, 33701\, United States
CATEGORIES:AMA Tampa Bay
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211214T180000
DTEND;TZID=UTC:20211214T200000
DTSTAMP:20260526T015134
CREATED:20211119T215407Z
LAST-MODIFIED:20220519T164438Z
UID:6920-1639504800-1639512000@amatampabay.org
SUMMARY:Holiday Mixer
DESCRIPTION:Join AMA Tampa Bay and our friends at PRSA Tampa Bay for this fun holiday mixer riverside at The Straz Center Outside Pavilion. $15 of each ticket will benefit Metropolitan Ministries. Dress is holiday professional attire. New\, unwrapped toys will be collected for donation at check-in\, if you would like to donate. Ticket includes one complimentary drink\, hors d’oeuvres. Cashless bar will be open. \nThis event is sponsored by TUCKER|HALL and CROOW \n  \nAMA Tampa Bay takes the health and safety of attendees and COVID-19 precautions extremely seriously. At this time\, AMA Tampa Bay meetings are following any/all state and county COVID-19 guidelines for meetings and events in Hillsborough County and is deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to vpprogramming@amatampabay.org. \nBy clicking BOOK NOW\, you are acknowledging that an inherent risk of exposure to viruses\, and other hazards that may cause injury or sickness\, exists in any public space where people are present. By attending AMA Tampa Bay Holiday Mixer\, you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors\, AMA Tampa Bay\, The Straz Center\, nor any of their affiliates\, directors\, officers\, employees\, agents\, contractors\, or volunteers nor attempt to hold any of them liable for any illness or injury. \nIf for any reason we cannot meet in person\, the event will move to Zoom (or canceled) and refunds will be issued.
URL:https://amatampabay.org/event/holiday-mixer/
LOCATION:FL
CATEGORIES:AMA Tampa Bay,Local
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211116T120000
DTEND;TZID=UTC:20211116T130000
DTSTAMP:20260526T015134
CREATED:20211101T132502Z
LAST-MODIFIED:20211101T133833Z
UID:6904-1637064000-1637067600@amatampabay.org
SUMMARY:Driving Growth through Digital Experiences & Optimization
DESCRIPTION:About this event\nJoin AMA Tampa Bay for our November virtual event to learn about driving growth through digital experiences & optimization. Our speakers will be Brian Levy and Brooke Janousek\, experts in the real estate and home services industries.\nThe webinar will last no more than 60 minutes. Bring your lunch or favorite drink\, sit back\, and join us to learn all about the impact of COVID on Marketing and How To Leverage \nAbout Brian Levy\nBrian is a leading expert in real estate marketing using technology to create an interactive experience between buyer and seller. He creates Photo-real visuals and 3D interactive sales and leasing tools. He works on projects nationwide covering multifamily\, luxury condominium\, mixed-use\, senior living\, and student housing.\nAbout Brooke Janousek\nA highly accomplished Global Marketing Leader with strong experience building and promoting brands that result in increased revenue and profitability. She creates innovative marketing and content strategies\, brand development and management\, digital campaigns\, paid and earned media\, lead generation\, franchise marketing\, public speaking\, and successful product launches with experience in multiple industries.\n			\n						Register Today
URL:https://amatampabay.org/event/driving-growth-through-digital-experiences-optimization/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/11/2021-11-16-Event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211020T200000
DTEND;TZID=UTC:20211020T220000
DTSTAMP:20260526T015134
CREATED:20210919T140127Z
LAST-MODIFIED:20210919T140433Z
UID:6867-1634760000-1634767200@amatampabay.org
SUMMARY:Creative Connections
DESCRIPTION:Creative Connections aims to connect and empower the creative industries in the Tampa Bay Area. We want to encourage members to collaborate\, converse\, find new business opportunities\, learn from other creatives\, and support one another. \nJoin us and cultivate connections with your local creative class. \nWhen | Wednesday\, October 20\nWhere | Aloft\, 100 W Kennedy Blvd Tampa\, FL 33602\nTime | 8:00pm ET\n			\n						Register Today
URL:https://amatampabay.org/event/creative-connections/
LOCATION:Aloft Downtown\, 100 W Kennedy Blvd\, Tampa\, FL\, 33602\, United States
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/09/Creative-Connections-500x500-image_1632057168708.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20211013
DTEND;VALUE=DATE:20211015
DTSTAMP:20260526T015134
CREATED:20210919T114701Z
LAST-MODIFIED:20210919T125125Z
UID:6854-1634083200-1634255999@amatampabay.org
SUMMARY:Digital Summit Tampa
DESCRIPTION:About the Event\nOur friends at Digital Summit are BACK with a new edition of DS Tampa – with a lineup and program that will help you take your marketing strategies up a notch (or three). Join us October 13-14\, 2021\, for latest digital marketing trends and tactics\, taught by leading experts and brands. The schedule includes keynotes from Instagram\, over 40+ breakout sessions\, 2 Masterclasses in Content\, Social\, SEO\, Data\, Storytelling\, Email\, and more! \nWhen | October 13 – 14Where | Tampa Convention Center333 S. Franklin Street\, Tampa\, FL 33602  Register Today
URL:https://amatampabay.org/event/tampa-digital-summit/
LOCATION:Tampa Convention Center\, 333 S. Franklin Street\, Tampa\, FL\, 33602\, United States
CATEGORIES:Partner Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20211005T080000
DTEND;TZID=UTC:20211007T170000
DTSTAMP:20260526T015134
CREATED:20210919T135236Z
LAST-MODIFIED:20211101T154004Z
UID:6863-1633420800-1633626000@amatampabay.org
SUMMARY:2021 AMA Digital Marketing Virtual Conference
DESCRIPTION:Join us for the 2021 Digital Marketing Virtual Conference where you’ll learn about the new skills needed to excel in our digital-first world. Award-winning marketers and industry-leading researchers will guide you through the tools and strategies that will help you prove your value at work.\nThis virtual conference is a part of 2021 AMA Marketing Week and is a free event. \n			\n						Register Today
URL:https://amatampabay.org/event/2021-ama-digital-marketing-virtual-conference/
LOCATION:Virtual Event
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/09/Digital-Marketing-Virtual-Conference_1631721616106.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210928
DTEND;VALUE=DATE:20211002
DTSTAMP:20260526T015134
CREATED:20210615T173035Z
LAST-MODIFIED:20210915T150850Z
UID:6733-1632787200-1633132799@amatampabay.org
SUMMARY:Content Marketing World 2021
DESCRIPTION:Content Marketing World Conference and Expo 2021\nContent Marketing World brings together more content marketing minds than any other event on the planet. If you want to learn from the best of the best in the content marketing industry\, then this event is for you. Whether you are a seasoned practitioner or new to the content marketing world\, there’s something for you at #CMWorld. This one-of-a-kind hybrid event is sure to engage and enlighten you with action-packed keynotes\, sessions\, industry forums and workshops\, presented by the leading brand marketers and experts from around the world. Topics include audience building\, community\, video\, demand generation\, email marketing\, measurement\, influencer marketing\, branded content and so much more! We have an agenda covering every aspect of content marketing so you can customize your experience. There’s also networking time and fun events planned so you can make meaningful connections with fellow attendees and speakers before\, during\, and after the event. You’ll be part of our special #CMWorld community of thousands of marketers from around the world. So if you’re ready to grow your business and inspire your audience then mark your calendar for September 28-October 1\, 2021. This year’s event will be in Cleveland\, Ohio and will also include a robust digital experience. Check out our different pass options HERE.  Register Today
URL:https://amatampabay.org/event/content-marketing-world-2021/
LOCATION:FL
CATEGORIES:Partner Event
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/06/CMW21_Media_512x512.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210922T120000
DTEND;TZID=UTC:20210922T130000
DTSTAMP:20260526T015134
CREATED:20210831T140730Z
LAST-MODIFIED:20210831T141133Z
UID:6839-1632312000-1632315600@amatampabay.org
SUMMARY:A Fresh Look at Social & Content Marketing
DESCRIPTION:About this event\nAaron Templer\, author of Leading in a Social Word and 20+ year marketing leader is joined by content marketer\, Lauren Guyton during our next virtual event\, September 22\, 2021\, 12 pm ET. Join us to take a fresh look at social and content marketing\, ask questions and generate new ideas for your own marketing initiatives. \nCOST is FREE for AMA members and $10 for Non-AMA Members*\nThe webinar will last no more than 60 minutes. Bring your lunch or favorite drink\, sit back\, and join us to learn all about the impact of COVID on Marketing and How To Leverage \n\n\n			\n						Register Today\n					\n\nMarketers have long had their hands on the levers of social media\, and have biased us into a way of thinking about online social constructs that actually stand in contrast to the way social networks generate value. Leading in a Social World  -soon to be a book- exposes both the shortcomings of the tactics-focused social media marketing approach on which so many marketing professionals\, leaders\, organizations\, and brands rely and the questionable data upon which many of their decisions are based. The better way is through building social capital-not with better marketing skills\, but with stronger leadership acumen. Leading in a Social World shows you how. \nAaron Templer is a polymathic marketing firm owner of Three Over Four\, occasional speaker\, first-time book author (Leading in a Social World\, and hobby percussionist. He is an American Marketing Association Professional Instructor and Past President of its Professional Chapters Council and Colorado chapter. His marketing firm\, speaking engagements\, teachings\, and writings are at the intersection of strategy\, creativity\, brand\, influence\, and leadership. Some call him the Gora Dhol Wallah. \n\n\n\n 
URL:https://amatampabay.org/event/a-fresh-look-at-social-content-marketing/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
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BEGIN:VEVENT
DTSTART;TZID=UTC:20210825T120000
DTEND;TZID=UTC:20210825T130000
DTSTAMP:20260526T015134
CREATED:20210815T201233Z
LAST-MODIFIED:20210817T132846Z
UID:6813-1629892800-1629896400@amatampabay.org
SUMMARY:How to Use Podcasting to Elevate Your Brand
DESCRIPTION:About this event\nTina Dietz\, CEO of Twin Flame Studios\, is an award-winning and internationally acclaimed speaker\, audiobook publisher\, and podcast producer. \nCOST is FREE for AMA members and $10 for Non-AMA Members*\nThe webinar will last no more than 60 minutes. Bring your lunch or favorite drink\, sit back\, and join us to learn all about the impact of COVID on Marketing and How To Leverage \n\n\n			\n						Register Today
URL:https://amatampabay.org/event/how-to-use-podcasting-to-elevate-your-brand/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210728T120000
DTEND;TZID=UTC:20210728T130000
DTSTAMP:20260526T015134
CREATED:20210708T145104Z
LAST-MODIFIED:20210815T201020Z
UID:6765-1627473600-1627477200@amatampabay.org
SUMMARY:5 Marketing Strategies for a Post-COVID World
DESCRIPTION:Presented by James Gillen\, CMO of United Way Suncoast \nAbout this event\nMarketers all over the world are continually facing unprecedented challenges triggered by unforeseen events like the coronavirus pandemic. Join James Gillen as he shares how to stay focused on your marketing objectives while preparing for the new reality! \nJames will share with you:\n\nTake a multi-channel approach to engagement\nTransform your customer’s experience into a digital one\nMeasure your success. At every point in the customer life-cycle\nLeverage consumer data\nRethink your strategy and optimize for better results\n\nCOST is FREE for AMA members and $10 for Non-AMA Members*\nThe webinar will last no more than 60 minutes. Bring your lunch or favorite drink\, sit back\, and join us to learn all about 5 marketing strategies for a post-COVID world! \n Register Today  \nAs the Chief Marketing and Communications Officer\, Jim is responsible for creating the strategic vision for United Way Suncoast’s overall marketing and communications function\, as well as steward the organization’s brand reputation in the communities served by United Way Suncoast and our strategic community partners. He provides vision\, leadership\, and direction for all United Way Suncoast’s (UWS) communications. He is responsible for leading the development and execution of comprehensive\, multi-faceted communications and marketing programs that maintain and augment UWS’s position as a leading Non-Profit in the Suncoast Region and steward the organization’s brand\, strengthen the public profile of UWS and engage the public. \nPrior to joining United Way Suncoast\, Jim most recently served as Chief Executive Officer of a multi-channel media and public relations firm that worked with Fortune 1000 clients across the United States. Jim has held senior marketing leadership positions with organizations in the manufacturing\, advertising\, non-profit and financial industries throughout his career. \nUnited Way Suncoast severs the constraints that prevent families from thriving. We dismantle the barriers to human prosperity\, uniting our community along the way. When we provide pathways to early learning\, financial stability and youth success\, we lift up families as they cultivate a future beyond circumstantial constraints. We provide choices. We provide opportunities. We create space for families to grow without limitations\, elevating communities by building a future with equity for all. Celebrating nearly 100 years of historical roots locally\, the United Way has worldwide recognition. Since 1924\, the presence of the United Way in the Suncoast region of West Central Florida has been growing and combining into what is now the United Way Suncoast serving Desoto\, Hillsborough\, Manatee\, Pinellas\, and Sarasota counties.
URL:https://amatampabay.org/event/5-marketing-strategies-for-a-post-covid-world/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/png:https://amatampabay.org/wp-content/uploads/2021/07/AMA_JulyEvent_500x500.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210623T120000
DTEND;TZID=UTC:20210623T130000
DTSTAMP:20260526T015134
CREATED:20210608T142145Z
LAST-MODIFIED:20210608T143050Z
UID:6729-1624449600-1624453200@amatampabay.org
SUMMARY:Impact of COVID on Marketing and How To Leverage
DESCRIPTION:Presented by Shelly Glenn\, Chief Growth & Relationship Officer with the American Oncology Network\, LLC in Sarasota\, FL\nAbout this event\nMarketers all over the world are continually facing unprecedented challenges triggered by unforeseen events like the coronavirus pandemic. Join Shelly Glenn as she shares her perspective on some of the strategic issues healthcare marketers find themselves addressing and how to overcome them. \nShelly will share with you:\n\nHow to pivot and adapt your marketing strategies for viability\nWays to shift your message\nHow being mindful can help you leverage perceptions for sustainability\n\nCOST is FREE for AMA members and $10 for Non-AMA Members*\nThe webinar will last no more than 60 minutes. Bring your lunch or favorite drink\, sit back\, and join us to learn all about the impact of COVID on Marketing and How To Leverage \n\n\n			\n						Register Today\n					\n				\n\nShelly is responsible for overseeing referral base management\, physician recruitment\, patient advocacy and practice engagement as well as driving network growth. \nPrior to joining AON\, Shelly was the Chief Development & Community Partnership Officer at Florida Cancer Specialists & Research Institute (FCS)\, where she played a key role in bringing the organization to the forefront of community oncology. She oversaw critical growth initiatives as well as efforts to strengthen patient advocacy and community partnerships. \nShelly received a Bachelor of Science degree in Marketing from Lehigh University\, as well as a Global Leadership designation from the University of Pennsylvania’s Wharton School. Dedicated to increasing cancer awareness and education\, she currently serves on the Board of Directors of the Jack & Jill Late Stage Cancer Foundation\, the Leukemia & Lymphoma Society Suncoast Chapter\, American Cancer Society’s CEOs Against Cancer\, the Florida Cancer Specialists Foundation Board and as the Marketing Chair for the Florida Society of Clinical Oncology (FLASCO). \nShe was the 2013 Co-Chair of the American Cancer Society’s Making Strides Against Breast Cancer in Sarasota/Manatee\, named the 2014 Leukemia & Lymphoma Society’s Woman of the Year\, the 2016 Chair of the Suncoast Chapter Leadership Team of Leukemia & Lymphoma Society’s Man and Woman of the Year and the 2020 Light the Night Event Chair in Tampa\, Fla. In addition\, Shelly actively participates on the Advisory Board of the Millennium Alliance\, Women of the Tampa Bay Buccaneers (founding member) and was a 2018 Tampa Bay Business Journal’s Businesswoman of the Year Finalist.
URL:https://amatampabay.org/event/impact-of-covid-on-marketing-and-how-to-leverage/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/06/2021-06-23-Sarasota.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210526T120000
DTEND;TZID=UTC:20210526T130000
DTSTAMP:20260526T015134
CREATED:20210513T171414Z
LAST-MODIFIED:20210513T182624Z
UID:6692-1622030400-1622034000@amatampabay.org
SUMMARY:Neuromarketing - The new brain science promoting ideas\, products and change
DESCRIPTION:Neuromarketing – The new brain science promoting ideas\, products and change\n	\n\n		Attention\, Persuasion\, Obsession – The new brain science promoting ideas\, products and change presented by Rich Odato and Edward Barr\n	\n	\n				\n\n		About this event\n	\n	This event is about three things that can build your career\, fulfill your desires\, or even save your life: attention\, persuasion\, and obsession. Those who excel at these things thrive\, while those who do not\, struggle. Whether you are a marketer\, a business leader\, a politician\, building a new non-profit\, third from the bottom in a stack of 200 resumes\, or addressing countless other roles\, challenges\, and objectives\, this knowledge will help you become more effective. By improving your understanding of brain science and human nature\, you will learn to develop the concepts\, words\, phrases\, visuals\, and tactics that help you gain attention in a crowded and noisy world. \n			\n							Register Now\n			\n\n		Speakers\n	\n				\n	Rich Odato\nRich Odato\, founder and president\, of Odato Marketing Group. Odato Marketing Group is a 12x AMA Marketer of the Year and 2x Grand Marketer winner. We’re proud to say we were doing content when content wasn’t cool\, and video marketing before YouTube went HD. While we focus on driving revenue and growth\, we never lose sight of the big picture — building valuable brands that excite customers\, engage teams\, and thrive in disruptive times. Clients include market leaders and challenger brands: hospitals\, universities\, B2B and specialty manufacturing companies\, healthy consumer products and more.\n				\n	Edward Barr\nEdward Barr\, author\, and professor\, Carnegie Mellon University\, former CMO. Ed has served as CMO for a Carnegie Mellon University (CMU) start-up and in other corporate marketing executive roles. An AMA Pittsburgh “Educator of the Year” winner\, Ed has taught at CMU for over 25 years and has taught executives all over the world. He has an active consulting practice\, as well\, and is the author of several books.\n			\n							Register Now
URL:https://amatampabay.org/event/neuromarketing-the-new-brain-science-promoting-ideas-products-and-change/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
ATTACH;FMTTYPE=image/jpeg:https://amatampabay.org/wp-content/uploads/2021/05/2021-06-Sarasota.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20210519T114500
DTEND;TZID=UTC:20210519T130000
DTSTAMP:20260526T015134
CREATED:20210412T212953Z
LAST-MODIFIED:20210423T183331Z
UID:6557-1621424700-1621429200@amatampabay.org
SUMMARY:Behind the Scenes on Award Winning Marketing Campaigns
DESCRIPTION:Behind the Scenes on Award Winning Marketing Campaigns\nWhen | Wednesday\, May 19\nWhere | Online Via Zoom\nTime | 11:45am – 1pm \nLearn how leading marketers in Tampa Bay have elevated campaigns for creativity and results. Join us for presentations by three finalists for our annual Marketer of the Year awards! \nA secure Zoom link will be emailed to all attendees before attending the event. \nAMA Members: Early Bird Until May 7th: Free | After May 7th: $20\nActive Member Volunteers: FREE (contact your committee VP for coupon code)\nStudent Members: FREE\nNon-Members Regular Price: $50 \nRegister Today!
URL:https://amatampabay.org/event/behind-the-scenes-on-award-winning-marketing-campaigns/
LOCATION:Zoom Meeting
CATEGORIES:AMA Tampa Bay
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DTSTART;TZID=America/Halifax:20210428T120000
DTEND;TZID=America/Halifax:20210428T130000
DTSTAMP:20260526T015134
CREATED:20210412T212659Z
LAST-MODIFIED:20210623T205151Z
UID:6555-1619611200-1619614800@amatampabay.org
SUMMARY:Reinvent your Organization and/or Product to Meet your Niche Audience
DESCRIPTION:About this Event\nLearn the ins and outs of how WUSF Public Media’s first digital-only brand\, Arts Axis\, addressed a need in our community\, why it is important to be inclusive of all of our local arts organizations\, and the products developed to market and build audience share. \nArts Axis Florida is a comprehensive initiative by WUSF Public Media and the Community Foundation of Tampa Bay to provide an Arts Hub for the West Central Florida market and beyond that is accessible to everyone. It is born from the circumstances of the pandemic but will be a sustainable brand moving forward. Our goal is to increase brand awareness for our arts partners and help engage and promote their content to new consumers. \nLeslie will share how to: \n\nTackle content creation and leverage multiple audiences in a new way.\nDecide if podcasting is right for your brand (and how to reach niche audiences with it).\nCollaborate effectively with other organizations in your industry or market.\nReinvent your organization to meet your audience where they live.\n\nCOST is FREE for all registrants\nWebinar will last no more than 60 minutes. Bring your lunch or favorite drink\, sit back\, and join us to learn all about new product development! \nRegister Today \nFor questions\, please email Sarasota-Manatee@amatampabay.org \n \nLeslie Laney is WUSF Public Media’s Marketing & Strategic Initiatives Manager. She has extensive training in strategic planning and uses key indicators\, systems thinking and creative innovations to develop overall strategies for success. Her specialty is working with businesses to harness and integrate the power of social media and creative content into their marketing plans. In addition to her duties at WUSF\, Leslie is the owner of A Media Marketing\, a Tampa\, FL based boutique marketing firm. \nA Media Marketing provides their clients with video production\, podcasting\, web development\, search engine optimization and strategic marketing plans. Her approach focuses on each client’s exact need\, their target audience and how that target audience prefers to receive and consume content. Understanding these three principles is key in helping to elevate any organization’s marketing approach. Leslie also offers marketing training courses to both individuals and departments within their client’s business model. A Media Marketing has proudly served the Tampa Bay community since 1969. \n \nWUSF Public Media’s mission is to provide meaningful and relevant content that enhances our community’s quality of life. The high quality programming we provide has been a valuable resource in our community for 50 years. We are committed to providing creative\, entertaining\, responsive\, educational and trustworthy programming and dedicated to serving our listeners and viewers for years to come. Our brand is comprised of WUSF News 89.7\, WSMR – Florida’s Classical Music Station\, WUSF Jazz\, The Zest Podcast\, Health News Florida and Arts Axis Florida.
URL:https://amatampabay.org/event/reinvent-your-organization-and-or-product-to-meet-your-niche-audience/
LOCATION:Zoom Meeting
CATEGORIES:Sarasota
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