Stories From the Inside Out: How Culture Programs Build Brands That Connect

Ready to turn your company's culture into your most powerful marketing asset? Join AMA Tampa Bay at Thrive DTSP for a workshop built for marketing, communications, and brand leaders who want to move beyond content calendars and start building real emotional connection.

• Learn from Real Culture Storytelling: Hear from Kathleen Rogers, who's shaped culture storytelling strategy for brands like Publix Super Markets, HCA Healthcare, and USF Health, on how organizations turn their values, people, and everyday moments into stories that build brand connection.
• Find the Stories Hiding in Your Culture: Discover how culture programs become a steady source of authentic content — surfacing stories of caring, resilience, transformation, and purpose that resonate with both your team and your audience.
• Measure What Actually Moves People: Go beyond story discovery and learn how social media performance metrics and AI-powered emotional analysis can reveal why certain stories land harder than others — and how to use that insight to build stronger campaigns.
• Get Ready for What's Next: In a world of increasing automation and AI-generated content, the brands that understand the human emotion behind their stories — and can prove its impact — will have the edge. Walk away with a practical framework for building emotional connection through culture-driven storytelling and data-informed insight.