Modern Marketing Playbook: AI, Signals & Data-Driven Execution
AMA Tampa Bay is bringing together industry leaders Brian Garvey (Co-Founder & CEO, former SVP at HubSpot and leader at AWS) and Jason Azocar (Co-Founder & COO, former HubSpot Recruiting Manager and Founder of HubSearch)—the team behind Profoundly. Drawing on deep expertise across tech ecosystem growth, talent acquisition, and GTM strategy, they will guide you through the new reality of modern marketing. You will learn how to turn your CRM into a powerful context layer, capture modern buyer signals across the entire journey, and identify where AI automation genuinely adds value versus what must remain human-led.
A practical workshop on preparing your CRM for AI, capturing modern buyer signals, and balancing automation with human leadership to build a clear, actionable marketing playbook.
What to expect:
- CRM & Data Readiness: How to build the right data foundation for AI tools to actually work
- Modern Buyer Signals: Identifying and engaging buyers across search, intent, communities, and third-party validation
- Practical AI & Automation: Clear guidance on what to automate today and what to keep human-led
- Open Discussion & AMA: An interactive Q&A to help you apply these strategies directly to your organization
Take-Home Resources: Attendees receive a copy of The Modern Marketing Playbook for the AI Era
Open to AMA members and non-members alike. Space is limited to ensure an interactive session—reserve your spot today.