All About Influencers: How to Find Them, Work With Them, and Be One

Get the inside scoop on spotting influencers, teaming up with them, and rocking your own influencer game.

Influencer marketing has become a powerful part of today’s marketing strategy—but many organizations are still figuring out how to use it effectively.

In this educational session, we’ll break down everything you need to know about working with influencers and leveraging influence in today’s digital landscape.

All About Influencers

• How to find the right influencers for your brand or organization
• How to work with them effectively, including outreach, deliverables, rates, and campaign structure
• How to be one- building and leveraging a personal brand to grow visibility and credibility

You’ll also gain insight into how influencer marketing fits into a broader media strategy, what needs to be in place before launching a campaign, and the key FTC regulations every marketer should understand.

We’ll explore how influence goes beyond traditional social media creators—highlighting professionals, subject-matter experts, and internal brand advocates who are becoming powerful voices online.

Walk away with actionable tools and frameworks you can apply immediately—whether you're managing campaigns, hiring influencers, or building your own influence in the market.