Digital Media – Is It Worth the Cost?
Digital technology has made it easier and more efficient than ever for marketers to generate guaranteed, measurable results – especially when it comes to reaching niche audiences. Paid media is one of the more popular ways for companies to reach their consumers today. However, this form of media can be very expensive, leading many to hesitate making the investment. Those unwilling to take the leap towards a paid media plan are likely missing out on a significant piece of their market.
Not a Single Wasted Dollar
Traditional advertising methods like print, television, radio and billboards can be quite costly, especially if your brand is trying to target a select group of individuals. Digital advertising is significantly cheaper and has proven even more effective in some cases. Whether you’re a small business or a large corporation, you can save significantly through different digital methods like banner ads and paid social. Facebook cost per click (CPC) ads can run from $0.20 to $0.80, while Google ads can run between $1.00 and $2.00 per click. Of course, it all depends on the size of your business and the type of advertisement, but it remains cost-effective while delivering metrics that traditional advertising lacks.
Targeting Capabilities to Really Hit the Bullseye
In the past, ads could be seen as a shot in the dark. Whether it was a billboard on the side of the highway or a full-page magazine ad, advertisers had to hope that their message reached their desired audience. With digital media, brands can now deliver their content directly to their target audience with targeting layers such as age, location, gender, income, occupation interests and purchase behavior.
Measure Return on Every Penny
When you use digital advertising, you can easily measure the outcome of your ads with several analytical tools built into the platform. Determining brand awareness, clicks, reach and more are all possible with digital media, making it easier than ever to measure an accurate ROI. You can also constantly optimize your ads by determining what methods and trends work best and tweaking your content accordingly.
In a world surrounded by technological advancement, adaptability is key. No matter what, digital advertising is here to stay and is going to continue expanding and improving. If your brand wants to stay fresh, consider digital media to take your advertising to the next level – it’s worth it.
About the Blogger:
Schifino Lee is a full-service advertising and branding agency in Tampa. Established in 1993, they are celebrating their 25th year executing razor-sharp campaigns for clients like WellCare, Vigo/Alessi, Tampa Museum of Art, WRB Enterprises and Salem’s Fresh Eats. Like them on Facebook for marketing insights, case studies, company news and more!