Category: Uncategorized

Vertical Video: Why now?

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive than ever with today’s moving pictures, aka video. To effectively promote messages, businesses must consider that images have the ability to attract more attention than

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Micro-Influencers: A true connection to followers

There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns aimed at promoting brand, product, services, or ideas. Celebrity marketing has a track record of success, but as more “conscious consumers” arise, fewer global celebrities

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Today’s Cloud-based Solutions

We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of users on a daily basis. Cloud is short for “cloud computing” and it helps us manage documents, pictures or any other file that is valuable to us. The

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Volunteer of the Quarter: Amy Auerbach

Congratulations to our Q4 Volunteer of the Quarter – Amy Auerbach! Amy actually fills not just one, but TWO volunteer roles for AMA Tampa Bay – she is the Director of Event Logistics on the Programming committee and Director of Stage Management on the Marketer of the Year committee. Amy is an essential part of

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Volunteer of the Quarter: Sabrina Godfrey

Congratulations to our Q3 Volunteer of the Quarter – Sabrina Godfrey! Sabrina serves as the Director of Social Media on the Communications team for AMA Tampa Bay, and is an essential member of our volunteer team. She has a huge responsibility in making sure that AMA Tampa Bay keeps up a positive and professional social

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The Top Four Reasons Millennials Love Getting Direct Mail

As online advertising channels become ever more crowded vying for consumers’ attention, direct mail remains a steadfast and reliable advertising medium for reaching your perfect consumer. Despite society’s love of technology, particularly among millennials, direct mail is more valuable than ever now that people are being constantly bombarded with online ads and offers. The United

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Help Others, Help Yourself, and Enjoy Every Minute of It!

Have you thought about volunteering, but just haven’t had a chance to make it happen yet?  You’re not alone… it’s a commitment that’s difficult to make when you consider how much time we already put into our careers, friends, and family. Eventually, the people that make that commitment choose to donate their time for a

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Direct Mail Marketing Strategies for 2019

Our long-time direct mail and printing sponsor, Genesis Direct, has some insight into direct mail marketing strategies for 2019. Read on to learn why you should be considering direct mail as a tactic for marketing your business. What Marketers Need to Know The year 2019 will witness greater changes in direct mail marketing as it

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What Does the Future of Customer Experience Look Like?

AMA Marketing News looked at 10 industries to find out how CX is evolving. What we found: More technology, more speed and higher expectations will force companies to evolve or be left behind.​ ​If you want to know what the future of customer experience will look like, just picture today’s customer journey with more speed,

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2018 Marketer of the Year Q&A

It’s nearly that time again – the time to start thinking about your company’s results-driven work that could make you the next Marketer of the Year! With our submission period opening soon, we sat down with our VP of Marketer of the Year, Ariel Gibbs, for a Q&A session and a sneak peak at what

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