Category: Uncategorized

4 Tips for Creating Brand Identity

4 Tips for Creating Brand Identity If you tried two unlabeled sodas, would you be able to distinguish Coke from Pepsi? Most people cannot. However, if a Coke and Pepsi were both put in front of you, would you have a preference? Most people would choose Coke. This is the impact of having a powerful

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7 Ways You’re Harming Your Website Without Realizing It

Your website is your baby. It impacts your reputation, generates leads, builds credibility, and answers questions, and more. If you’re not a developer or an SEO, there’s a chance that your website could have problems that you don’t recognize and that Google is penalizing you in search rankings. Here are seven common mistakes businesses make

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The Truth About SEO – Debunking The Damaging Myths That Too Many Marketers Believe

Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from

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VR Can Drive Revenue, Profit and Customer Loyalty

NEW DATE FOR THIS EVENT IS NOVEMBER 16TH. If you’ve ever seen the movie Night at the Museum starring Ben Stiller, you saw a CMO’s worst nightmare as the Museum of Natural History in NYC is portrayed as a metaphorical dinosaur whose static historical representations were quickly becoming no match for today’s digital avatars. That

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CMI’s Joe Pulizzi, Content Marketing Process – Audiences First

As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate.  Pulizzi, one of the world’s leading experts on content marketing presented at The University of Tampa’s Vaughn Center, framed by Tampa Bay and the Downtown Tampa

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Marketing the McDonald’s Way. Learn how Tampa based McDonald’s Franchisee – Caspers Company – delivers nearly 30% higher revenue than the national average for McDonald’s Restaurants.

McDonald’s is the largest fast food chain in the world. They serve 68 million customers per day in 120 countries from more than 35,000 restaurants. If you visit a McDonald’s in the Tampa Bay area, it’s most likely owned and operated by the Caspers Company, which is now being ably managed by the third generation

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