Category: Uncategorized

2021 Digital Marketing Trends

As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to be on the lookout for market trends and continuously adapt to change. In this article, we take a look at digital marketing trends to consider

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The Podcast World for You & Your Business

Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen for 8+ hrs. Does this sound like you? Coffee drinker or not, this is what working during the COVID-19 pandemic looks like for most of us. While remote working has

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My business: Eco-Friendly or Eco-Heroe?

Protect the environment. Three powerful words that surround our daily lives. We constantly hear:  These measures definitely do help our environment, but are they enough?  From a young age, we learn about the damage that mankind has caused on the environment. We must understand the undeniable relationship between climate change and its effects on the

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UT Hosts Agency Career Panel this Wednesday 6-7:30 PM

Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from both Agencies and Brands. Learn the difference between agency life and brand life and discover the right path for you! Speakers include: David Capece, CEO

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University of South Florida and University of Tampa Recognized in AMA International Case Competition

Each year the AMA sponsors an International Case Competition for Collegiate Chapters. This year the company was Cotton Inc. and out of 320 entrants USF qualified as a finalist and will compete in the AMA International Collegiate Conference this March. UT received Commendable status in their first time submission to the competition.

USF Inaugural Cornhole Tournament Announcement

The Inaugural AMA – USF Cornhole Tournament The AMA-USF Collegiate Chapter will host our first official cornhole tournament at The Tiki Cove at 2700 Land O’ Lakes Blvd. The event will be taking place on February 23rd, 2020. This is the biggest fundraiser of the year for our organization, and the first-place team will win

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Hyperlocal Marketing

Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a refined approach (i.e., a specific city or metro area). The key lies in the type of consumers that are targeted, who are members of a

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Vertical Video: Why now?

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive than ever with today’s moving pictures, aka video. To effectively promote messages, businesses must consider that images have the ability to attract more attention than

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Micro-Influencers: A true connection to followers

There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns aimed at promoting brand, product, services, or ideas. Celebrity marketing has a track record of success, but as more “conscious consumers” arise, fewer global celebrities

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