Category: Uncategorized

2018 Marketer of the Year Q&A

It’s nearly that time again – the time to start thinking about your company’s results-driven work that could make you the next Marketer of the Year! With our submission period opening soon, we sat down with our VP of Marketer of the Year, Ariel Gibbs, for a Q&A session and a sneak peak at what

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Do Personal Values Translate into Marketing Values?

Russ Klein, the CEO of AMA National, has written a piece called Nike and the Arrogance of Moral Certainty. He says that “social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan.” Our job as marketers is to clearly know who our customers are, understand what they value,

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Tampa AMA Member Spotlight | Ally Gannon

We kick off our Board Member Spotlight series with our new 2018-2019 AMA Tampa Bay president, Ally Gannon! Ally has been involved with the AMA for many years and is excited to continue to grow this essential community of marketers over the next year. Read on for a special interview with our new president: Board

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5 Ways to Use Instagram Stories for Your Brand

In recent years, Instagram stories have dominated the playing field when it comes to photo and video sharing apps. Sharing stories is no longer just for millennials either. Over 64% of people ages 18 to 29 and 40% of people ages 30 to 49 in the United States use the app. Not to mention, 250

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4 Tips for Creating Brand Identity

If you tried two unlabeled sodas, would you be able to distinguish Coke from Pepsi? Most people cannot. However, if a Coke and Pepsi were both put in front of you, would you have a preference? Most people would choose Coke. This is the impact of having a powerful brand identity. When consumers explain why

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7 Ways You’re Harming Your Website Without Realizing It

Your website is your baby. It impacts your reputation, generates leads, builds credibility, and answers questions, and more. If you’re not a developer or an SEO, there’s a chance that your website could have problems that you don’t recognize and that Google is penalizing you in search rankings. Here are seven common mistakes businesses make

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