What is UX?  Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…

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As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses…

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The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms…

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Companies around the world are driving digital initiatives that help deliver business in more efficient and effective ways. The digital era has helped marketers participate in a two-way conversation instead…

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