On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and public relations job description into two words – generating happiness – and further claiming that it’s the primary reason that Casper’s stores generate nearly 30%
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent
Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news. From the White House to the Emmy’s, Snapchat has been adopted for its fleeting but compelling visual experience and its strong connection with Millennials. Why all the hype? This was just a teen app
Congratulations To The Winners! Pictures coming soon from this exciting event on March 23, 2016. Florida Hospital Tampa (Agency Partner Chappell Roberts) is awarded Marketer of the Year and winner of the Medical and Healthcare Marketing category! Florida Hospital Tampa had an emergency room (ER) that was both physically and operationally dated. The physical space hindered the
The AMA Tampa Bay’s first Hall of Fame Award goes to……. At the Marketer of the Year awards ceremony on March 23rd, the Publix marketing team will be honored as the inaugural winner of AMA Tampa Bay’s Hall of Fame. Publix Super Markets has a tradition of distinguishing themselves in the marketing community with campaigns
3 Notable Campaigns in January 2016! Below you will find three notable marketing campaigns that are in full swing this month! Each campaign is remarkable in its own way, but all three are using technology to gain more exposure. Personalizing Messages Toyota launched a new Facebook campaign that serves custom videos/messages to users based on their
Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds. Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year. However, there was some concern voiced by users upon launch. Now, Facebook listened to the
Mad Bear is a video marketing and branding company that uses a mix of video and storytelling to artfully communicate a company’s message and create an emotional connection between a brand and its customers. Storytelling for the Brand Storytelling is the art of pulling others into a new world. A skilled storyteller will captivate
