In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help businesses gain a comprehensive understanding of their customers to provide a more meaningful (and longer-term) engagement with their customers. Customer demographics provide businesses a rich
U.S. Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recession
Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look into the “why” of consumer decision-making. The technical term is neuromarketing, but this workshop better defined it as the study of human behavior and decision-making.
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their message out. “As we continue on in the next couple years, the need for visual storytelling is going to become greater …” Indiana University Health
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent
AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a look at how the global furniture company uses consumer research and analysis to shape its customer journey. IKEA’s beginning and why having an outside-in vs.
On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.
There are quite a few apps useful to marketers. The apps listed here focus on organizing information, managing social media, managing contacts, blogging, and web analytics/SEO. This list only scratches the surface in terms of informing marketers about useful apps. However, the apps on this list can be useful to almost any business.