Creative Testing in Direct Mail

After taking a break from our regularly scheduled content to adjust to the changing working environment, we are back in 2021 and ready to resume our series of articles on…

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List Testing in Direct Mail

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…

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Building an Effective Loyalty Program

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best…

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