Category: Direct Mail

How to Identify and Select the Target Market for Your Direct Mail Marketing Campaign

In this article, we’re delving into our first step of the ten we outlined in our recent blog post “10 Steps to Creating a Direct Mail Marketing Plan.” Today, we’re providing details for step one; identifying your target market, which is needed to create a profitable direct mail marketing campaign. In this post, we’ll help

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10 Steps to Creating a Direct Mail Marketing Plan

Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1]. By following the steps we’ve outlined, you can create an effective Direct Mail Marketing campaign with trackable responses. This month we present the outline of

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Building an Effective Loyalty Program

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best deals. How does a company or brand with products and/or services win in this competitive landscape? The answer is by creating loyalty at the product,

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