Category: Branding

Meatloaf Rebranding Underway: Part 3 – Central and Eastern Europe

In the mission to rebrand our friend, American Meatloaf, we looked at Loaf’s cousins in Western Europe to see why they are so loved and what American Loaf can learn from them. Now, we’ll take a look at the Loaves in Central and Eastern Europe and see what inspiration they can provide for our Meatloaf

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New AMA Tampa Bay Job Board

Along with the launch of our new branding and website redesign, AMA Tampa Bay is proud to announce we’ve also revamped our Chapter’s Job Board – making it easier-than-ever for local job seekers and employers to connect.   Our Job Board is now optimized for mobile devices and uses a best-in-class infrastructure, improving overall speed

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Glass Bottom Boat Approach: Rebranding AMA Tampa Bay

“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean?  The term is a metaphor to describe a philosophy and set of goals that will benefit our local marketing community in the long term. It involves rebranding AMA Tampa Bay, building a digital hub, a strong community,

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The Pieces of Our Online Community Puzzle: Rebranding AMA Tampa Bay

Listen up, AMA Tampa Bay members! We’re gearing up to do some serious community building online. Last week, we announced the selection of Fry Hammond Barr to help us build our website, an essential piece to our overall goal of rebranding AMA Tampa Bay. What our Online Community Building Will Entail First, we plan to set

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Who Uses Consumer Feedback the Best?

The ability to effectively use consumer feedback can set any company apart from the crowd. Seeking out customer opinions will help you choose profitable directions for your company and inspire fresh ideas that appeal to your client base. Several successful companies lead the way, demonstrating how their approaches to consumer feedback have made them leaders

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Tapering Your Brand to a New Economy

In today’s tough economic times, consumers can become fickle. Where you once had a loyal base of customers, tighter budgets have started to motivate brand-hopping based on prices or available coupons. In order to stay afloat in a harsh financial climate, it is imperative to adapt your brand and become an irreplaceable household name for

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Using Speaking Engagements to Build and Raise Awareness

Scheduling speaking engagements is an effective, yet sometimes overlooked, way of spreading the word about your products, services, or business to prospective clients. Unlike advertising efforts, speeches place a face next to a company and encourage audience interaction. The personal feel of a speaking engagement will win your potential client’s trust in a way that

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What’s the Buzz on Daily Deals Benefiting Businesses?

Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment and what type of ROI are they generating?” It seems the payback would come via an increase in business in the short term, an increase

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Rebranding is an Involved Process

When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things need to change and that they need to figure out how the change will come. One of the more common answers is rebranding. It makes

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