Category: Branding

Dali Museum "Dreams of Dali" virtual reality experience

‘Dreams of Dali’ virtual reality proves a real success

By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He really gives us permission to experiment,” said Kathy Greif, chief operating officer of the Dali Museum in St. Petersburg in a presentation Nov. 16 to

Read More

Living a Core Marketing Philosophy – The McDonald’s Way at Caspers Company

On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and public relations job description into two words – generating happiness – and further claiming that it’s the primary reason that Casper’s stores generate nearly 30%

Read More

Visual marketing and communication: It’s important to show your work

By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a text-message reply. But what do you remember? What communication is breaking through? Increasingly, it’s visual marketing and communication. While studies show people remember 10 percent

Read More

February Keynote Luncheon Event: Does Your Brand Need a Makeover?

Every brand needs a refresh once in a while, but doing so successfully may not be what you think. We often associate rebranding with a new logo, colors, and copywriting… but it’s much more fundamental than that. Dale Carnegie Training was founded over 100 years ago and has evolved into a global training company delivering

Read More

Sweet Tips on Social Media Marketing from Krispy Kreme®

Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley O’Brien – Krispy Kreme’s Director of Social Media Marketing – the reason for Krispy Kreme’s success revolves around how the company chooses social media channels,

Read More

Brand Ambassador Programs – Tips from Coca-Cola

AMA Tampa Bay welcomed Christy Amador – Coca-Cola’s Sr. Communications Manager – as its guest speaker for the chapter’s June lunch event, which was held on Thursday, June 16th. More than 100 marketers attended the luncheon at Tampa’s Crowne Plaza Westshore Hotel. “Everybody Needs to Feel Love” Amador leads Coca-Cola’s Brand Ambassador Program. The program’s

Read More

Maximizing use of Content on Social Media: How to Create a lot From a Little

Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly created content, and that the quality of your content will impact your company’s success. Welcome to the world of a social media manager. They face

Read More

How IKEA uses Analytics to Shape the Customer Journey

On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.