Category: Blog

Marketer of the Year, Application Guide

Step-by-Step Guide to the Application Process Don’t Delay…Submit Today! Deadline is January 27!Almost a week until the application deadline. Not sure how to start? The Marketer of the Year (MOY) application process is simple and 100% online. It’s about the work and the results, not how fancy your application looks.  Here’s some advice from a

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Tampa Bay Lightning: The Master of Experience Marketing

Things are used, replaced, and then forgotten. Experiences remain in the mind for a lifetime. We, AMA members, market brands, products, and services and we are experts at it…but many of us could improve if we incorporate experiences into our marketing arsenal. If we design experiences for our customers (beyond the commonly recognized touch points),

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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Forbes: The Top 7 Online Marketing Trends That Will Dominate 2016

  As marketers, we all realize the importance of online marketing and we know that its significance will only increase over time. Jayson DeMers, President and CEO of Audience Bloom and contributor to Forbes, wrote an article about the top digital marketing trends to come in 2016. In a digital age, it’s imperative that marketers understand digital trends,

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Phytel: Master of Technology and Content Marketing

  “You can’t have your cake and eat it too.” This age-old cliché has proven true in life and in business, but not for much longer in some cases. The use of advanced technology has transformed the way businesses operate. Many situations that used to be considered trade-offs have become win-win scenarios, as businesses realize that they can

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Membership Drive: AMA Tampa Bay Leaders Speak About What Membership Means to Them

One of the main purposes of AMA, like most professional associations, is to offer professional benefits to members by connecting them with one another. While all AMA Tampa Bay members belong to the same professional association, they can benefit for very different reasons, depending on their career goals. AMA Board members offered insight into the

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Event Planning to Impact ROI: Kingham Signature Events

“Give me six hours to chop down a tree and I’ll spend the first four hours sharpening the ax.” – Abraham Lincoln   Proper planning is everything and Kingham Signature Events takes this concept to heart. While some assume that event planning merely involves selecting fabric colors, attractive decorations, and delicious food, this assumption couldn’t be further from

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Top Trends and Challenges in Healthcare Content Marketing

  Content marketing in any industry can be a very involved process. The reason is that healthcare content marketing involves many components and challenges, such as content calendar development, keyword research, editing, and approval. Developing great content is only part of the puzzle. Content creators have to also ensure that they’re following certain types of

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How Phone Interviews can Sabotage Your Hiring Efforts

For those of you who are interested in our job board or are seeking advice related to job hunting, executive recruiter Olivia DeLuca wrote an article a while ago that covered the most common reasons why top employees leave their companies. In this article here, she will discuss phone interviews and how poorly designed phone interview

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Florida Blue’s Victoria Edwards: Content Strategist

If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional content strategist. Victoria understands the ins and outs of content marketing, search engine optimization, and website management better than most. She can speak eloquently and

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