Category: Blog

How Coca-Cola® Maintains Brand Loyalty in a Changing Environment

Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns, and increased concern over healthy eating and drinking habits. How has Coca-Cola® achieved this?  Christy Amador – Senior Communications Manager at Coca-Cola® will soon explain the answer to

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Russ Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost

As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing Association’s CEO Russ Klein coined several of these terms based on his own empirical research, observation, and experience, and has been a pioneer of thought

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Event Recap – IKEA’s Approach To Marketing Intelligence

AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a look at how the global furniture company uses consumer research and analysis to shape its customer journey. IKEA’s beginning and why having an outside-in vs.

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Member Spotlight: Ashley Carl

AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of other members Ashley, what is your professional background and current position? AC:  Previously served as a Special Assistant to the Orange County Mayor for Intergovernmental

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Marketer of the Year Recap

AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven work in 2015. Attendees were welcomed with beautiful views of the Bay Area and jazz music during an opening reception. The dinner ceremony was emceed by

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Congratulations Marketer of the Year Winners!

Congratulations To The Winners! Pictures coming soon from this exciting event on March 23, 2016. Florida Hospital Tampa (Agency Partner Chappell Roberts) is awarded Marketer of the Year and winner of the Medical and Healthcare Marketing category!   Florida Hospital Tampa had an emergency room (ER) that was both physically and operationally dated. The physical space hindered the

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Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences of other members Wes, what is your professional background and current position? WS:  I’ve been in marketing for 26 years and enjoyed every role I’ve

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The AMA Tampa Bay Winning Super Bowl Ad Is…..

AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many years of experience as a creative director, Scott educated all of us on what makes a good Super Bowl ad, and here are the main

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Tampa Bay Lightning: Transforming a Brand… Event Recap

One hundred AMA Tampa Bay members and guests gathered for a lunch event at Amalie Arena on January 13.  We sat in the beautiful club seating section where we could see and hear  players from the Pittsburgh Penguins practicing on the ice for their series against the Lightning- what a treat! The real show, however,

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