Category: Blog

Go Green: Trend or Lifestyle?

Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as more people realize the threats our planet faces. If we look at the history of green marketing – used to highlight the environmental benefits of

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Volunteer of the Quarter: Janet Williams

Congratulations to our Q1 Volunteer of the Quarter – Janet Williams! Janet serves as the Creative and Brand Director on the Communications team for AMA Tampa Bay, and is an essential member of our volunteer team. She has a huge responsibility in making sure that AMA Tampa Bay continues to develop brand recognition in unique

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Marketer of the Year – MOY 2018

Are you ready for the Marketer of the Year Awards? We hope you are as excited as we are. For the fourth consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year- MOY Awards, to recognize and celebrate marketers that had outstanding campaigns throughout 2018. The MOY Awards welcomes agencies,

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The Three Reasons Direct Mail Delivers the Best ROI

When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results. While the hype around newer marketing channels such as social media increases, direct mail marketing continues to deliver profitability as a highly effective direct channel

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The Top 5 Strategies for Reaching Seniors with Direct Mail

Seniors play a significant role as consumers in today’s market. However, this older demographic can be harder to reach via online channels due to their reduced presence online. While this challenge may deter companies purely focused on digital marketing to reach customers, there is ample opportunity to reach senior audiences through direct mail. Direct mail

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Learn How to Speak Google Search Language by HubSpot

Boston native, out of the cold, Kevin O’Dea from HubSpot shared SEO tactics with a packed room of marketers on September 17th.  As the keynote speaker for the Tampa Bay AMA, he outlined how Google Search is evolving now with our increasing mobile usage and the importance of the scroll.  It’s all about mirroring how

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Influencer Marketing is Here to Stay

The influencer marketing industry has increased rapidly over the past few years. While some argue that the industry has become widely over saturated, influencer marketing is certainly here to stay. Influencer content is a form of testimonial advertising that establishes trust between the brand and consumer. Due to the changing behavior of consumers, influencer marketing

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Tampa Bay AMA Spotlight | Steve Kelley

Current Board Title: VP Membership Years on the Board: 9 months How did you originally get involved with the AMA and what was your path to joining the board? I was part of the membership committee for almost 12 months.  Based on my active participation and results I was asked if I would be interested

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AMA Tampa Bay “Marketer of the Year” Event

For third consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year Awards. The MOY Awards aim to recognize and celebrate marketers within the Tampa Bay community that had outstanding campaigns throughout the previous year of 2017. Marketing is a very complex field that combines creativity, statistics, and strategic thinking.

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5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment

Blogging- a term that had been lightly used to describe a hobby in the past, has now become a legitimate, monetized business. Increasing user-friendly blogging sites and a digitally obsessed culture has created an over-saturated space for bloggers. While it’s never been easier to start a blog, standing out has become harder than ever. Individual

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