Category: Blog

The Top 5 Strategies for Reaching Seniors with Direct Mail

Seniors play a significant role as consumers in today’s market. However, this older demographic can be harder to reach via online channels due to their reduced presence online. While this challenge may deter companies purely focused on digital marketing to reach customers, there is ample opportunity to reach senior audiences through direct mail. Direct mail

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Learn How to Speak Google Search Language by HubSpot

Boston native, out of the cold, Kevin O’Dea from HubSpot shared SEO tactics with a packed room of marketers on September 17th.  As the keynote speaker for the Tampa Bay AMA, he outlined how Google Search is evolving now with our increasing mobile usage and the importance of the scroll.  It’s all about mirroring how

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Influencer Marketing is Here to Stay

The influencer marketing industry has increased rapidly over the past few years. While some argue that the industry has become widely over saturated, influencer marketing is certainly here to stay. Influencer content is a form of testimonial advertising that establishes trust between the brand and consumer. Due to the changing behavior of consumers, influencer marketing

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Tampa Bay AMA Spotlight | Steve Kelley

Current Board Title: VP Membership Years on the Board: 9 months How did you originally get involved with the AMA and what was your path to joining the board? I was part of the membership committee for almost 12 months.  Based on my active participation and results I was asked if I would be interested

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AMA Tampa Bay “Marketer of the Year” Event

For third consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year Awards. The MOY Awards aim to recognize and celebrate marketers within the Tampa Bay community that had outstanding campaigns throughout the previous year of 2017. Marketing is a very complex field that combines creativity, statistics, and strategic thinking.

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5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment

Blogging- a term that had been lightly used to describe a hobby in the past, has now become a legitimate, monetized business. Increasing user-friendly blogging sites and a digitally obsessed culture has created an over-saturated space for bloggers. While it’s never been easier to start a blog, standing out has become harder than ever. Individual

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Facebook Algorithm Change

Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)

Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. What does this mean for us as marketers? “Something’s rotten in the state of Facebook.” “Something’s rotten in the state of Facebook.” (Shakespeare, anyone?) The drama surrounding Facebook’s newest algorithm change (explained

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Dali Museum "Dreams of Dali" virtual reality experience

‘Dreams of Dali’ virtual reality proves a real success

By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He really gives us permission to experiment,” said Kathy Greif, chief operating officer of the Dali Museum in St. Petersburg in a presentation Nov. 16 to

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The Truth About SEO – Debunking The Damaging Myths That Too Many Marketers Believe

Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so much confusion that it’s easy for SEO firms, freelancers and developers to get away with doing poor SEO while still managing to collect money from

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