After taking a break from our regularly scheduled content to adjust to the changing working environment, we are back in 2021 and ready to resume our series of articles on…

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“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…

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There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies…

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As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?

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AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven…

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AMA Tampa Bay members gathered to hear advertising expert Scott Sheinberg, Executive Vice President of 22squared, discuss Super Bowl Advertising. We watched 16 ads and voted on one winner. With many…

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