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Marketing Metrics: How to Make Them Matter (Part One)

By Michael Lorenzo | June 19, 2010

Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business.  As more tools become available, many marketing professionals find themselves surrounded by data. …

Why Collegiate Outreach?

By amasite | June 18, 2010

At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area.  We strive to foster relationships through student chapters at…

Welcome to AMA Tampa Bay!

By wpengine | June 17, 2010

Greetings from the Tampa Chapter of the American Marketing Association (AMA).  The AMA has almost 40,000 members all over the world, from a wide variety of industries and backgrounds.  Founded…