Marketing Metrics: How to Make Them Matter (Part One)
Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business. As more tools become available, many marketing professionals find themselves surrounded by data. …
Why Collegiate Outreach?
At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area. We strive to foster relationships through student chapters at…
Welcome to AMA Tampa Bay!
Greetings from the Tampa Chapter of the American Marketing Association (AMA). The AMA has almost 40,000 members all over the world, from a wide variety of industries and backgrounds. Founded…