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The Voice Era of Content Creation

By Scarlett Lopez | April 1, 2021

Youtube tutorials, Tik Tok, and Instagram reels have recently shown us the power of video, but is video our only go-to for content creation?  What is ClubHouse? Clubhouse is an…

Creative Testing in Direct Mail

By Cliff Craig | February 2, 2021

After taking a break from our regularly scheduled content to adjust to the changing working environment, we are back in 2021 and ready to resume our series of articles on…

2021 Digital Marketing Trends

By Scarlett Lopez | December 10, 2020

As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to…

Why UX & Marketing Go Hand-in-Hand

By Scarlett Lopez | October 26, 2020

What is UX?  Let’s begin by defining what UX is. UX stands for user experience. It focuses on empathizing and enhancing the end-user experience by finding appropriate solutions to their…

The Podcast World for You & Your Business

By Scarlett Lopez | August 26, 2020

Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen for 8+ hrs. Does this…

University of Tampa offers Free Lecture Series on how to navigate through the turbulent and uncharted waters of today’s global pandemic.

By Gary Beemer | July 22, 2020

What can leaders do to navigate and steer businesses through the turbulent and uncharted waters of today’s global pandemic? How can leaders capitalize on business opportunities and minimize the impact…

Local Businesses: Adapting During COVID-19

By Scarlett Lopez | July 1, 2020

Here we are half-way through 2020, and oh, what a year! This year has been anything but easy. The COVID-19 pandemic has affected our health, our social life, and our…

My business: Eco-Friendly or Eco-Heroe?

By Scarlett Lopez | April 22, 2020

Protect the environment. Three powerful words that surround our daily lives. We constantly hear:  These measures definitely do help our environment, but are they enough?  From a young age, we…

Video Marketing: Is it for me?

By Scarlett Lopez | February 23, 2020

Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms.  …

UT Hosts Agency Career Panel this Wednesday 6-7:30 PM

By Gary Beemer | February 18, 2020

Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from…