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Not in Retail? Consumer Habits Still Matter

By wpengine | August 31, 2010

Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic…

Back-to-School Shopping Shows Promise for Marketers

By amasite | August 24, 2010

Students in Hillsborough County head back to school today, wearing new clothes and laden with school supplies. Each year, back-to-school shopping brings a boost to the retail market, and this…

But We’re the Marketing Department—Why Does Exit Strategy Matter?

By wpengine | August 17, 2010

Every successful business begins with an excellent plan, and that plan generally—and should—include an exit strategy. That exit strategy outlines the end goal for the business; for example, do the…

What’s Your Story? Harness the Power of Marketing through Storytelling

By amasite | August 9, 2010

As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new…

New AMA Tampa Bay President – My Look Ahead

By amasite | August 2, 2010

For those of you who missed it, on June 22, Colleen Chappell, the AMA Tampa Bay President and President of ChappellRoberts, passed the gavel of leadership to me. After a…

Building a Reputation as a Thought Leader: Penetrating the Speaker Circuit

By wpengine | July 27, 2010

A few weeks ago we looked at strategies to get your name in print. This week, we’ll look at another key component of thought leadership: breaking into the speaker circuit.…

A Quick Q & A with Dana Williams

By wpengine | July 20, 2010

Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…

Building a Reputation as a Thought Leader: Get Your Name in Print!

By wpengine | July 13, 2010

Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…

Marketing Metrics: How to Make Them Matter (Part Two)

By wpengine | July 6, 2010

The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…

Thanks to Bayshore Solutions for Our New Website!

By wpengine | June 23, 2010

Welcome to our new and improved website! The new site offers lots of added features, making the site more user friendly and functional. We owe Bayshore Solutions a huge thank-you…