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10 Steps to Creating a Direct Mail Marketing Plan

By Anne Myers | October 2, 2019

Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1].…

A Future Without Limits – Disruptive Marketing and the USF Rebrand Story

By Anne Myers | September 27, 2019

Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s…

Hyperlocal Marketing

By Scarlett Lopez | August 28, 2019

Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a…

Volunteer of the Quarter: Savannah Voci

By Anne Myers | August 6, 2019

Congratulations to our Q3 Volunteer of the Quarter – Savannah Voci! Savannah currently serves AMA Tampa Bay as the Vice President of Community Outreach after previously operating as Director of…

Building an Effective Loyalty Program

By Anne Myers | July 28, 2019

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best…

Vertical Video: Why now?

By Scarlett Lopez | July 26, 2019

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive…

Micro-Influencers: A true connection to followers

By Scarlett Lopez | June 27, 2019

There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…

Today’s Cloud-based Solutions

By Scarlett Lopez | June 1, 2019

We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of users…

Go Green: Trend or Lifestyle?

By Scarlett Lopez | April 22, 2019

Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as…

On the Rise: AI, Chatbots, and Voice Search

By Scarlett Lopez | March 28, 2019

The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms…