University of South Florida and University of Tampa Recognized in AMA International Case Competition

By Gary Beemer | February 18, 2020

Each year the AMA sponsors an International Case Competition for Collegiate Chapters. This year the company was Cotton Inc. and out of 320 entrants USF qualified as a finalist and…

List Testing in Direct Mail

By Anne Myers | February 1, 2020

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…

USF Inaugural Cornhole Tournament Announcement

By Gary Beemer | January 9, 2020

The Inaugural AMA – USF Cornhole Tournament The AMA-USF Collegiate Chapter will host our first official cornhole tournament at The Tiki Cove at 2700 Land O’ Lakes Blvd. The event…

Come join USF AMA Collegiate Chapter for Marketing Week!

By Anne Myers | November 14, 2019

Volunteer of the Quarter: Jodie Ciccarello

By Anne Myers | October 31, 2019

Congratulations to our Q4 Volunteer of the Quarter – Jodie Ciccarello! Jodie currently serves AMA Tampa Bay as Director of Retention. She has been a part of AMA Tampa Bay…

How to Identify and Select the Target Market for Your Direct Mail Marketing Campaign

By Anne Myers | October 29, 2019

In this article, we’re delving into our first step of the ten we outlined in our recent blog post “10 Steps to Creating a Direct Mail Marketing Plan.” Today, we’re…

2020 Trends: Content Marketing

By Scarlett Lopez | October 22, 2019

As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses…

Interactive Media: How Startups like SelfieStyler are Changing the Future of Retail

By Anne Myers | October 4, 2019

Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement…

10 Steps to Creating a Direct Mail Marketing Plan

By Anne Myers | October 2, 2019

Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1].…

A Future Without Limits – Disruptive Marketing and the USF Rebrand Story

By Anne Myers | September 27, 2019

Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s…