The Podcast World for You & Your Business

By Scarlett Lopez | August 26, 2020

Picture this: You wake up, do your morning routine, make coffee, sit at your desk (or wherever your workspace is) and stare at a screen for 8+ hrs. Does this…

University of Tampa offers Free Lecture Series on how to navigate through the turbulent and uncharted waters of today’s global pandemic.

By Gary Beemer | July 22, 2020

What can leaders do to navigate and steer businesses through the turbulent and uncharted waters of today’s global pandemic? How can leaders capitalize on business opportunities and minimize the impact…

Local Businesses: Adapting During COVID-19

By Scarlett Lopez | July 1, 2020

Here we are half-way through 2020, and oh, what a year! This year has been anything but easy. The COVID-19 pandemic has affected our health, our social life, and our…

My business: Eco-Friendly or Eco-Heroe?

By Scarlett Lopez | April 22, 2020

Protect the environment. Three powerful words that surround our daily lives. We constantly hear:  These measures definitely do help our environment, but are they enough?  From a young age, we…

Video Marketing: Is it for me?

By Scarlett Lopez | February 23, 2020

Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms.  …

UT Hosts Agency Career Panel this Wednesday 6-7:30 PM

By Gary Beemer | February 18, 2020

Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from…

University of South Florida and University of Tampa Recognized in AMA International Case Competition

By Gary Beemer | February 18, 2020

Each year the AMA sponsors an International Case Competition for Collegiate Chapters. This year the company was Cotton Inc. and out of 320 entrants USF qualified as a finalist and…

List Testing in Direct Mail

By Anne Myers | February 1, 2020

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…

USF Inaugural Cornhole Tournament Announcement

By Gary Beemer | January 9, 2020

The Inaugural AMA – USF Cornhole Tournament The AMA-USF Collegiate Chapter will host our first official cornhole tournament at The Tiki Cove at 2700 Land O’ Lakes Blvd. The event…

Come join USF AMA Collegiate Chapter for Marketing Week!

By Anne Myers | November 14, 2019