When working on a video project, you need to be in storyteller mode. Importantly, you’re not just imparting information; you’re crafting a story that you hope will connect with specific…

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We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are…

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What is brand journalism? Many marketers are curious about how brand journalism can impact their careers, companies, and clients. Soon, Lisa Arledge Powell, renowned brand journalism expert, will share her…

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What in the world is AMA Tampa Bay? A while ago, I had no idea what it was. I vaguely remember reading an article in which the author said that joining…

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Each month, the AMA Tampa Bay features a member in our Member Spotlight. We have a diverse membership base with marketers representing many different disciplines and industries. Our Member Spotlight…

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“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean?  The term is a metaphor to describe a philosophy and set of…

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