10 Tips for Creating Engaging Videos

When working on a video project, you need to be in storyteller mode. Importantly, you’re not just imparting information; you’re crafting a story that you hope will connect with specific…

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Why Rebrand AMA Tampa Bay?

We have been slowly rolling out rebranding plans that include our website and logo, among other things. Many of you have asked a very simple, but important question: “Why rebrand?”. Here are…

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The Buzz About Brand Journalism

What is brand journalism? Many marketers are curious about how brand journalism can impact their careers, companies, and clients. Soon, Lisa Arledge Powell, renowned brand journalism expert, will share her…

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Diving in Headfirst

What in the world is AMA Tampa Bay? A while ago, I had no idea what it was. I vaguely remember reading an article in which the author said that joining…

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AMA Tampa Bay Member Spotlight, March 2015: Andrea Nieman

Each month, the AMA Tampa Bay features a member in our Member Spotlight. We have a diverse membership base with marketers representing many different disciplines and industries. Our Member Spotlight…

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Glass Bottom Boat Approach: Rebranding AMA Tampa Bay

“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean?  The term is a metaphor to describe a philosophy and set of…

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