“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…

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Congratulations to our Q4 Volunteer of the Quarter – Jodie Ciccarello! Jodie currently serves AMA Tampa Bay as Director of Retention. She has been a part of AMA Tampa Bay…

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Congratulations to our Q3 Volunteer of the Quarter – Savannah Voci! Savannah currently serves AMA Tampa Bay as the Vice President of Community Outreach after previously operating as Director of…

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In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best…

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Congratulations to our Q1 Volunteer of the Quarter – Janet Williams! Janet serves as the Creative and Brand Director on the Communications team for AMA Tampa Bay, and is an…

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