In our world, people crave honesty, transparency and a feeling of genuine communication. This is what will make sure your brand stands out as unique in this oversaturated media environment. The workshop will focus on helping you shape your authentic story and create deeper loyalty from your audience. Different techniques and approaches will be explored from brand journalism to animated explainers and everything in between.

Key Takeaways:

  • How to identify your authentic story
  • How to visualize it
  • How to make sure your audience cares

Event Details:

When | March 9, 2020

Where | Entrepreneur Collaborative Center, 2101 E. Palm Avenue, Tampa, FL 33605

Parking | Parking at 2109 E. 11th Ave

Time | 8:00am – 10:00am


Early bird rates through Feb 24: AMA Tampa Bay Members $15 | Non-Members $25 | Students $5

Regular rates begin on Feb 25: AMA Tampa Bay Members $30 | Non-Members $50 | Students $15

*Online registration closes March 7 at 5 pm Eastern. Event day walk-up registrations incur an additional $5 charge.

About Our Speaker, Glenn Zimmerman

Glenn has what is best described as “Superhero Syndrome.” His affliction began as a child and has progressed with age. He got into extreme skiing and extreme sports before they were a thing because every superhero should try flying at least once.

While at Boston University, it was his desire to save the day that brought him to PostSoviet Russia where he explored the emerging homeless population. His Syndrome brought him to journalism school at Syracuse University to get his MS in Mass Communications. He later became an award winning reporter with the number one station in Detroit (WXYZ-TV) and with NBC’s flagship station in New York (WNBCTV). And, it was the reason he formed the video content marketing agency Mad Bear Productions.

With Mad Bear, Glenn harnesses the power of story to help businesses, non-profits and events engage with their target audience. Video is his tool and he wields it mightily. Glenn is a sought after speaker on video engagement and mass media. It is all part of his quest to help save the day, one story at a time.