Have you ever tried to host an event? Do you remember how hard it was to create awareness and get people to attend? Now, imagine hosting an event that draws thousands of people; it’s much more challenging. So, how do businesses drive traffic and awareness to get people to purchase tickets for a massive event? Feld Entertainment is the expert in activating strong marketing plans to achieve positive exposure. Today, Feld Entertainment is the largest live touring family entertainment company in the world!

Just as we are familiar with Google Analytics, Feld Entertainment understands the ins and out of Ticketmaster’s analytics system. Although data plays a big part in how Feld Entertainment strategizes, there are other avenues they take as well. A big portion of their strategy takes into account the success of past shows by amplifying the prior method. In addition, they have developed other formulas by using influencer marketing, developing strategic partnerships and inspiring future generations of enthusiasts.

To learn from one of the industry’s leaders about how to make your next event BIG, join AMA Tampa Bay and our guest speaker Bill Powell, VP of Event Marketing and Sales of Feld Entertainment. Bill will be talking about the rise of Monster Energy Supercross as a live sporting event and strategic powersports industry partner on August 16, 2018.

Key Learnings:

  1. Learn how analytics can be applied and used to change the marketing mix.
  2. Understand the development of interactive marketing materials that are used to educate consumers and new media influencers.
  3. Expand your brand equity and attract new customers.
  4. Develop strategic partnerships that will instruct, educate, and inspire future generations of enthusiasts.

When | August 16, 2018

Time | 11:30 am – 1:30 pm

Price | AMA Tampa Bay Members $30 | Non-Members $50 | Students $25 | Walk-up an additional $5

Location | Crowne Plaza, 5303 W Kennedy Blvd, Tampa, FL 33609

Parking | Parking available on site

*Online registration closes Tuesday, August 14 at 5pm Eastern. Event day walk-up registrations incur an additional $5 charge.

Registrants of AMA events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials.