You may know about branding, but do you know how to brand like a boss? Branding can be reinforced in everything you say and do. And while you can grow a business without a strong brand, that business will have significantly lower value than a branded business. On average, 5 to 7 brand impressions are necessary before someone will remember your brand. That is a lot of points of contact that need to happen for someone to remember you! So, how do successful brands do it?
They do it by building brand value. When branding is done successfully, it will create awareness, recognition and trust that drives strong customer loyalty and engagement. But when it is done wrong, it can damage a company’s reputation and negatively impact the way current and potential customers view the brand. It is far less costly to build a brand right the first time then to try to change poor perceptions later, so investing your time and money towards a smart, strategic branding plan is essential to growing your business.
Join AMA Tampa Bay for our July Workshop Series, featuring guest presenter Danielle Vona from The Marketing Posse who will share insider tips to help you brand like a boss. Learn actionable steps and uncover specific tools to build or improve your own brand plan, and walk away with a clear vision of how to get your brand where it needs to go.
- A new look at the brand marketing process and how you can customize it for YOUR business.
- Uncover new ways to think about brand positioning tools such as target audience, competitive frame, positioning pyramid, guardrails.
- Discover a secret branding weapon by learning the advantages of creating an Ambassador Checklist to grow your brand recognition.
When | July 31, 2018
Time | 8:00 am – 10:00 am
Location | Entrepreneur Collaborative Center, 2101 E. Palm Ave., Tampa FL 33605
Price | AMA Tampa Bay Members $10 | Non-Members $15 | Students $5 | Walk-up an additional $5
Parking | Parking at 2109 E. 11th Ave.
*Online registration closes Sunday, July 29 at 5pm Eastern. Event day walk-up registrations incur an additional $5 charge.
Registrants of AMA events agree to allow AMA and its official photographer to photograph them in the context of the conference. Footage captured by the official AMA photographer may be used in future print and electronic promotional and archival materials.