Each month, the AMA Tampa Bay features a member in our Member Spotlight. We have a diverse membership base with marketers representing many different disciplines and industries. Our Member Spotlight is a great way for you to you meet your fellow AMA Tampa Bay members and find others with similar interests. We had the chance to meet March’s featured member during our February 4th event, ‘The “Big Game” Commercial Viewing Party.’
Spotlight on Andrea Nieman
What year did you join the AMA?
Describe your marketing background.
“My life in marketing started at Louisiana State University, where I earned a bachelor’s degree in marketing. [At LSU, I] showed my enthusiasm in a variety of marketing and event management roles around the LSU Athletics Department, [with] their sponsorship rights partner, and also [with] a local USL (United Soccer League) team.
I was passionate about how companies used sports to connect their brands . . . audiences [and engage them]. This led to me working for a WNBA team, the Tulsa Shock, on sponsorship strategies. The highlight with that group was working with our small staff . . . to close a sponsor for the team’s jersey.
From there, I went back to college sports to both sell and manage . . . client sponsorship campaigns on behalf of Louisiana Tech Athletics. Working around sports teams allowed me to gain insight to the marketing teams of all the clients I worked with, so I knew my heart was in marketing.
Now, I work in business development for Postano by TigerLogic. . . . I help sports teams and brands utilize a social media software platform to transform the way they listen and interact with fans through social media. It is pretty fun stuff!”
What was your favorite AMA event to-date, and why?
“The September luncheon, ‘Marketing Law: Building Your Marketing Empire by Avoiding Pitfalls’. The diverse panel gave some amazing perspective on a variety of topics that affect marketers on a daily basis. As a bonus, I won a free registration to the next event through the business card drawing that day!”
What is your favorite example of ‘really good’ marketing or advertising? Why?
“Verizon Wireless Fear of Missing Out On Football (#FMOF) campaign, specifically the ‘Road Trip with In-Laws’ spot from 2013. They created a persona that makes sense, who would interact with fans on social media, and who made live appearances at events leading up to the championship game. This allows a great flow of the messaging from TV spots to other mediums.
[Members of] the target audience could easily tweet with #FMOF whenever they found themselves in their own situations that kept them from watching football. Verizon’s solution to the problem for those tweeting about their #FMOF problems was to direct them to download the Verizon app for easy access to NFL games on-the-go.”
What one piece of advice would you give someone new to the field of marketing?
“Stay consistent [with] your brand . . . and invest the time in building out strategies and content that allow you to demonstrate that brand’s value to your audience.”
Tell us something FUN and INTERESTING about you!!!
“I am a true adventurer. When I left for college in Baton Rouge, Louisiana the idea that I didn’t know anyone there yet really excited me. St. Petersburg is my fourth city to call home since moving to college, 5th if you include study abroad. Moving is going to slow down, but my drive to explore new things will surely continue.”
Is there anything else you want to tell us?
“I love learning how businesses connect with sport organizations. Just as I was finishing my master’s degree at LSU, this passion was put to use as I created a pilot seminar for retired NFL players at the Stephenson Entrepreneurship Institute. This resulted in an amazing week, getting to talk business, and marketing with 12 former NFL athletes . . . [and] host reps from the NFL and NFL Players Association. [There was] much to be inspired by at that point in my career!”