5 Fundamentals of Marketing a Non-Profit

Help your non-profit organization stand out with these smart marketing strategies.

Working with a non-profit organization's budget can turn successful marketing into a challenge. When marketing a non-profit, try these suggestions for helping your message make a big impact.

1. Make sure that you have a strong social media presence. Social media is a simple, effective, and often free way to deliver news, photos, and other marketing material to a vast audience. In fact, "68% of people are more likely to take the time to learn about a charity if they see a friend posting about it on social," according to a  2012 study.

For a look at some non-profits who are achieving social media success, refer to this infographic.

2. Take advantage of Google+. When it comes to web results, Google is where many customers will turn. Does your non-profit have a Google+ profile page, verified address, or linked blog or website? All of these elements can help your non-profit yield higher search results.

3. Figure out how to define success online. Major fundraising requires major funds to place PSAs, commercials, or other media-friendly ads in the public eye. Instead of stretching your budget, use social media to develop grassroots fundraisers, and be prepared to replace dollar signs with metrics in terms of measuring success.

4. Make it easy for followers to take action. If you've captured someone's attention, don't make them dig through status updates or unclear messages to understand how they can help. Make a donation page, email sign-up, or other important marketing material easy to interact with, both on- and offline.

5. Know when to take it to the streets. Sometimes, "grassroots" or street marketing is the best way to get the word out about the good that you do. Figure out if street marketing could benefit your non-profit.

Make the most of your non-profit marketing budget by joining AMA Tampa Bay! Visit our website to learn more about the leading source of information, knowledge sharing and development in the marketing profession for over 60 years.

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