You went to school to study medicine, not marketing. But that doesn't mean you can't learn a few things to help your practice.
Marketing is all about people as well as their wants and needs. As a healthcare provider, you strive to keep your patients healthy and establish a relationship of care and trust. But in order for potential patients to come to you, they need to know that you're available. Short of hiring a professional marketing team, there are things you can do for yourself to get your name out there.
1. Make a plan. Figure out what you goals are for the next year and plan your marketing finances accordingly. If you're just starting out, you may simply need to attract patients. Define (or rethink) your target audience and determine which methods of advertising would be best for your practice.
2. Invest in your business. Update the signage in front of your office as well as any current promotional materials to get yourself noticed. Create a budget that you are comfortable with for your advertising costs. You can buy ads in your local newspaper or radio station as well as advertising through social media. Which brings us to the next point…
3. Get online. If your practice currently doesn't have its own web page and social media pages, start creating them now. There is no reason why you shouldn't have an online presence. Provide your practice's location, contact phone number and any other pertinent information so that it's easily accessible. Above anything else, make sure your website is user friendly for all ages. By doing this, you will reach a much wider audience and you can form online relationships with your current and future potential patients.