As the year 2020 is almost over (hard to believe right?), our attention shifts to goals and objectives for the year ahead. In order to stay competitive, we need to be on the lookout for market trends and continuously adapt to change. In this article, we take a look at digital marketing trends to consider when shaping 2021 marketing plans.
- Video, Here To Stay
The power of video is stronger than ever, as it aids interaction and fosters consumer loyalty. The popularity of video content has increased across every platform, not just Instagram and Facebook. During the 2020 pandemic, we experienced a rise in webinars and live video streaming, which has opened the door for more on-demand video content. If you haven’t joined the video trend yet, you should definitely do so for 2021. Want to upgrade your social media presence? Try TikTok and Instagram Reels. You should also be aware of accessibility. Adding captions to videos is an important element you don’t want to miss. Don’t forget about vertical video too!
- More Personal, Less Production
Authenticity is key as it boosts interest and engagement. Consumers are more likely to buy from brands they have a personal connection with, and therefore trust. Think about micro-influencers. Their success is heavily due to personal interactions with their followers. Social media users are more likely to engage in less-produced, non-scripted videos. What makes this trend great? It makes it easier for brands to adapt, as the content creation process is faster and more accessible, without the need for large scale video productions every time. Get ready for 2021 with quick, vlog style content!
- Content Marketing & Online Learning Resources
We’ve all seen the online shift of K-12 and higher education, but it doesn’t end there. Self-learning education resources are in demand across many industries. Consumers want to learn more about brand products and services. How can your business deliver this information? It can go from visual aids like videos or infographics, to going live on social media with Q&A sessions. As the need for educational and learning content rises, so does the demand for instructional and UX designers. This is the time of knowledgeable consumers and expanding content marketing strategies.
Want to learn more about 2021 Digital Marketing trends? Join us for an upcoming AMA event on this topic.
Scarlett Lopez is originally from Caracas, Venezuela. Scarlett has a master’s degree in Instructional Design & Technology, and a bachelor’s degree in International Business & Marketing from The University of Tampa. She has worked at CenturyLink as a Client Support Manager within the strategic enterprise and government markets division, serving as an internal advocate throughout each customer’s lifecycle. Scarlett is a blogger for the AMA Tampa Bay, with a background in marketing & technology.
Connect with her on LinkedIn.