Month: February 2020

Video Marketing: Is it for me?

Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms.   Why is it important? One word: competition. That word is exciting for some and challenging for others. In today’s digital world, businesses must stay ahead

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UT Hosts Agency Career Panel this Wednesday 6-7:30 PM

Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from both Agencies and Brands. Learn the difference between agency life and brand life and discover the right path for you! Speakers include: David Capece, CEO

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University of South Florida and University of Tampa Recognized in AMA International Case Competition

Each year the AMA sponsors an International Case Competition for Collegiate Chapters. This year the company was Cotton Inc. and out of 320 entrants USF qualified as a finalist and will compete in the AMA International Collegiate Conference this March. UT received Commendable status in their first time submission to the competition.

List Testing in Direct Mail

“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always be included as a necessary upfront expense. The reason is that companies can “assume” a launch will be successful and then run the risk of

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