Month: October 2019

Volunteer of the Quarter: Jodie Ciccarello

Congratulations to our Q4 Volunteer of the Quarter – Jodie Ciccarello! Jodie currently serves AMA Tampa Bay as Director of Retention. She has been a part of AMA Tampa Bay for two years (one year as a member only and one year as a member volunteer) in which she has made a lasting impact on

Read More

How to Identify and Select the Target Market for Your Direct Mail Marketing Campaign

In this article, we’re delving into our first step of the ten we outlined in our recent blog post “10 Steps to Creating a Direct Mail Marketing Plan.” Today, we’re providing details for step one; identifying your target market, which is needed to create a profitable direct mail marketing campaign. In this post, we’ll help

Read More

2020 Trends: Content Marketing

As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses must aim to stay ahead of the competition. As technology advances, consumer needs shift. Let’s take a look at some of the upcoming 2020 trends:

Read More

Interactive Media: How Startups like SelfieStyler are Changing the Future of Retail

Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement efficient technology to create the best customer experience. As customers begin to shop primarily online, what would it be like if customers knew their size

Read More

10 Steps to Creating a Direct Mail Marketing Plan

Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1]. By following the steps we’ve outlined, you can create an effective Direct Mail Marketing campaign with trackable responses. This month we present the outline of

Read More