Month: July 2019

Building an Effective Loyalty Program

In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best deals. How does a company or brand with products and/or services win in this competitive landscape? The answer is by creating loyalty at the product,

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Vertical Video: Why now?

Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive than ever with today’s moving pictures, aka video. To effectively promote messages, businesses must consider that images have the ability to attract more attention than

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