Month: September 2018

Tampa Bay AMA Spotlight | Steve Kelley

Current Board Title: VP Membership Years on the Board: 9 months How did you originally get involved with the AMA and what was your path to joining the board? I was part of the membership committee for almost 12 months.  Based on my active participation and results I was asked if I would be interested

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Do Personal Values Translate into Marketing Values?

Russ Klein, the CEO of AMA National, has written a piece called Nike and the Arrogance of Moral Certainty. He says that “social impact is not a strategy; it’s a responsibility. It’s a moral imperative, not a marketing plan.” Our job as marketers is to clearly know who our customers are, understand what they value,

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Tampa AMA Member Spotlight | Ally Gannon

We kick off our Board Member Spotlight series with our new 2018-2019 AMA Tampa Bay president, Ally Gannon! Ally has been involved with the AMA for many years and is excited to continue to grow this essential community of marketers over the next year. Read on for a special interview with our new president: Board

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