Month: July 2018

Brand Storytelling Success: Columbia Restaurant Group

How to Improve a Good Thing… What a pleasure to attend AMA Tampa Bay’s July luncheon yesterday! While it had all the makings that attract seasoned networkers… good attendance, interesting topic, along with a cool venue, I quickly found myself jotting down notes, thinking “these are too good not to share!” Industry veteran, Michael Kilgore, CMO

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4 Tips for Creating Brand Identity

If you tried two unlabeled sodas, would you be able to distinguish Coke from Pepsi? Most people cannot. However, if a Coke and Pepsi were both put in front of you, would you have a preference? Most people would choose Coke. This is the impact of having a powerful brand identity. When consumers explain why

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