Month: April 2018

Should I add my LinkedIn URL on my Resume?

Today, people are walking into job fairs with their resumes in hand as usual, but with a very different approach. Recruiters are now looking for LinkedIn URLs on the resumes of potential employees. Why? LinkedIn is a tool that gives people the opportunity to go in-depth about what they have written on their resumes. Imagine

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The Importance of Building Your Brand

Branding on a business level is common, but branding has become just as important on a personal level. You may be working in a business-to-business corporation, but ultimately these businesses are people working together, and that is what makes relationships valuable. Personal branding includes marketing yourself and your career as a brand.   Building a

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How To Effectively Reach Millennials

Marketers continuously adapt their strategies to attract different segments of consumers, but there is one particular segment that gives marketers a harder time: millennials. It’s no secret that millennials are a difficult group to market to, as their behaviors and ways of thinking differ from other generations. Millennials are known for wanting products, services, and

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Interview Attire: Have the Dress Code Rules Changed?

Once upon a time, landing a job interview meant picking out your best suit – or running to the store to purchase a brand new one. In the past, there was no straying from this traditional look or one would most likely be considered unprofessional. Conventional methods say “dress for the job you want, not

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