For third consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year Awards. The MOY Awards aim to recognize and celebrate marketers within the Tampa Bay community that had outstanding campaigns throughout the previous year of 2017. Marketing is a very complex field that combines creativity, statistics, and strategic thinking.
Month: March 2018
5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment
Blogging- a term that had been lightly used to describe a hobby in the past, has now become a legitimate, monetized business. Increasing user-friendly blogging sites and a digitally obsessed culture has created an over-saturated space for bloggers. While it’s never been easier to start a blog, standing out has become harder than ever. Individual
Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month (January, 2018) has the internet in a tizzy. What does this mean for us as marketers…and especially small business marketers? “Something’s rotten in the state
Email Marketing – Myths, Fantasies & Facts
There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I thought I’d dispel a few of the common myths that can actually hurt your ROI in email marketing. 1. With Email Frequency, Less Is More
