Month: January 2018

Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement

In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help businesses gain a comprehensive understanding of their customers to provide a more meaningful (and longer-term) engagement with their customers. Customer demographics provide businesses a rich

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Will Artificial Intelligence Replace Your Marketing Job?

By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers.  Volvo’s new $500 million 2.3 million-square-foot factory in South Carolina will build up to 60,000 cars with less than 2,000 workers.  Between 2000 and 2010, the

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The Wild Side of Marketing – Lowry Park Zoo

Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can learn how to apply Lowry Park’s strategies to help you build your brand, deal with controversy, and grow sales. http://www.lowryparkzoo.org