In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help businesses gain a comprehensive understanding of their customers to provide a more meaningful (and longer-term) engagement with their customers. Customer demographics provide businesses a rich
Month: January 2018
Will Artificial Intelligence Replace Your Marketing Job?
By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers. Volvo’s new $500 million 2.3 million-square-foot factory in South Carolina will build up to 60,000 cars with less than 2,000 workers. Between 2000 and 2010, the