Month: March 2017

Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers

By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise the heck out of them,” he told the crowd of nearly three dozen at the American Marketing Association of Tampa Bay Healthcare Shared Interest Group

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Snapchat: Should you dive in, and how can you tell if you’re swimming or sinking?

Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3 billion in 2013, and after failing to do so, launched a “stories” feature on Instagram that copies many of Snapchat’s most popular features. If imitation

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Visual marketing and communications: Setting your plan in motion

By Mike Stephenson   More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year.  Visual marketing and communications are surging in importance as we’ve discussed in parts one and two of our series for AMA Tampa Bay. In our final installment, we’ll look at

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The Landscape of Tampa Bay Healthcare

AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give fast, efficient answers to their customer’s problems, yet healthcare seems to be taking a back seat in access to information and care.  Jim Jacobsohn, VP

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