By Mike Stephenson Social media are all the rage and represent important marketing tools. But those tools should be used to build relationships with potential customers. Among the best ways to do that is to use social media to build your email marketing list. Only 4 percent of companies rate their email performance as excellent,
Month: November 2016
Must-Knows About Live Streaming – Join Us!
According to former heavyweight boxing champion Mike Tyson, “Everybody has a plan until they get punched in the mouth.” If you plan on using LIVE social media as part of your marketing plan, you may be setting yourself up for a sucker punch. If that’s something you’d rather avoid then register today for AMA Tampa Bay’s December 8th
November luncheon was filled with social media tips by Kim Garst
On November 10th AMA Tampa Bay hosted Kim Garst – best-selling author and CEO of Boom Social – at our monthly luncheon to share the latest on how we can successfully leverage social media to grow our businesses. Kim’s impressive introduction made it clear that she was highly qualified to give tips on managing social
When Your Core Product May Not be Enough – Revisiting the 4 P’s
By Gary Beemer Everyone that has taken a basic marketing class in college was no doubt taught the 4 P’s of the marketing mix. Product has always been at the apex of the mix because it’s hard to come up with pricing, placement and promotional strategies and tactics without knowing something about the product. But
The Marketer’s Job Hunt 103
As a job seeker looking for a marketing position, time is precious. The last thing you want to do is spend time updating your skill set, but it may be the single most important thing that you do. You’ve probably developed a good deal of evergreen marketing knowledge over your career, but potential employers also
