Month: October 2016

Helpful Tips on Social Media Effectiveness – Join Us November 10th

We all know that Digital Strategy is critical to success in marketing, but for many, managing a digital campaign can be complex, time consuming, and yield results that are hard to quantify. If you’d like to improve your digital effectiveness and ROI, register today for AMA Tampa Bay’s luncheon on November 10th featuring best-selling author

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The Tampa Bay Buccaneers Win on the Field and Off

By: Blake Pierson AMA Tampa Bay held its October lunch event at the Tampa Bay Buccaneers Headquarters on Tuesday, October 18th. The guest speakers were the Buccaneers’ CMO, Brian Killingsworth, and Director of Marketing & Brand Strategy, Carey Cox. They provided an engaging overview into how the Franchise wins off-the-field using data and innovative technologies

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The Marketer’s Job Hunt 102

Any marketer who has gone through a job hunt knows – whether it’s short or a long drawn out process – that it’s a rollercoaster ride of sorts.  From the pre-phone interview with H.R. to the final offer call, a candidate can go from excited to tongue-tied in mere seconds.  Let’s admit it, it’s awful,

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