Month: September 2016

Member Spotlight: Betsy Earle

AMA Tampa Bay’s Member Spotlight: Betsy Earle, Managing Director and Founder of Event Driven Solutions A monthly feature for our members to learn from the insight and experiences of other members Betsy, what is your professional background and current position? BE:  I am the Managing Director of Event Driven Solutions, a company that was founded in

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Why Audience Profiles are Critical for B2B Marketing

By Erin Hardy Most B2B businesses think that audience profiles are a great idea—in theory. The same folks also often think that they know enough, and that official audience profiles are just a “nice-to-have” kind of thing. But successful B2B content marketers know that audience profiles should guide every headline, blog post and hashtag they

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Marketing Strategy – Leveraging Problems and Opportunities

By Gary Beemer Takeaways: 1. Problems are all around us, solve some and you may just have the next big idea for your business. 2. Positive trends present opportunities, but after we develop them the real challenge is maintaining our competitive advantage as consumers change and competitors arise. As marketing practitioners we may be self-employed or

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Top 5 Reasons to Attend September Event

Learn how Visit Tampa Bay is shaping our tourism industry. It’s an exciting time to learn about Visit Tampa Bay and their 2016 marketing initiatives, especially if your business or place of work benefits from our growing marketplace and reputation. For many years, Tampa was considered a sleepy seaside city with plenty of sunshine, but

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