Month: August 2016

Krispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe

By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s insights on branded social media marketing during the Chapter’s monthly luncheon. While O’Brien’s audience kept an eye on the table of donuts that would be

Read More

Sweet Tips on Social Media Marketing from Krispy Kreme®

Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley O’Brien – Krispy Kreme’s Director of Social Media Marketing – the reason for Krispy Kreme’s success revolves around how the company chooses social media channels,

Read More