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By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s insights on branded social media marketing during the Chapter’s monthly luncheon. While O’Brien’s audience kept an eye on the table of donuts that would be
Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley O’Brien – Krispy Kreme’s Director of Social Media Marketing – the reason for Krispy Kreme’s success revolves around how the company chooses social media channels,
By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward silence, which was followed by a variety of definitions that seemed to be parts of a larger answer – like pieces of a jigsaw puzzle