Archive for August 2016
Krispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe
By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s…
Read MoreSweet Tips on Social Media Marketing from Krispy Kreme®
Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…
Read MoreMarketing Strategy ABC’s for Busy Marketers
By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward…
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