Month: July 2016

Event Recap: How Trust, Convenience & Authenticity Drive Uber’s Success

AMA Tampa Bay welcomed Uber’s Senior Marketing Manager Justin Hinote as the guest speaker on Thursday, July 21. Approximately 100 attendees enjoyed Hinote’s insights on marketing to Millennials (19 to 35-year-olds) during the Chapter’s monthly luncheon. Hinote had an energized audience eager to hear what he had to say. After all, Uber’s explosive growth started

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Chatbot Assists in Marketing and Sales

Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana a question you have used a chatbot. The conversation can be text based or spoken conversation. When used properly, the dialogue is so natural that

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How to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource

x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it is too technical and complicated for a non-expert to do. As a result, they feel forced to pay large monthly retainers to have someone manage

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Uber & the Art of Marketing to Millennials

Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most companies are adjusting marketing strategies to build relationships with them. We’ve all heard our fair share of stereotypes about millennials, but successfully marketing to them

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