Month: May 2016

3 Great Takeaways From Russ Klein’s Presentation

AMA Tampa Bay hosted a very engaging event on May 19th at the Center Club in Tampa. Russ Klein, CEO at The American Marketing Association, spoke about his experiences from his CMO days with Burger King Corporation, Arby’s Restaurant Group and other well-known brands.  If you weren’t at the event, you could have followed the

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Member Spotlight: Kristin Whitaker

AMA Tampa Bay’s Member Spotlight: Kristin Whitaker, Chief Advancement Officer at Girl Scouts of West Central Florida A monthly feature for our members to learn from the insight and experiences of other members Kristin, what is your professional background and current position? KW:  Since graduating from the University of South Florida with a degree in Mass

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Maximizing use of Content on Social Media: How to Create a lot From a Little

Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly created content, and that the quality of your content will impact your company’s success. Welcome to the world of a social media manager. They face

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Russ Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost

As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing Association’s CEO Russ Klein coined several of these terms based on his own empirical research, observation, and experience, and has been a pioneer of thought

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Why the Buzz on Snapchat?

Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news.  From the White House to the Emmy’s, Snapchat has been adopted for its fleeting but compelling visual experience and its strong connection with Millennials. Why all the hype? This was just a teen app

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