A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic to build a personality. When this is done well, the customer knows what to expect from the brand. Is it witty, whimsical, and young? Is
AMA Tampa Bay welcomed Mary Lunghi, IKEA’s Market Intelligence Director, as its featured speaker at the Centre Club on April 21st. Ms. Lunghi provided the more than 100 attendees a look at how the global furniture company uses consumer research and analysis to shape its customer journey. IKEA’s beginning and why having an outside-in vs.
AMA Tampa Bay’s Member Spotlight: Ashley Carl, Executive Director of College Relations at Hillsborough Community College A monthly feature for our members to learn from the insight and experiences of other members Ashley, what is your professional background and current position? AC: Previously served as a Special Assistant to the Orange County Mayor for Intergovernmental
Publix is the first AMA Tampa Bay Hall of Fame Award winner for a good reason. Publix never ceases to impress in the realm of marketing, much like in other areas of the business. The grocery store chain has managed to gain market share over competitors in an increasingly competitive landscape. How does Publix do