How IKEA uses Analytics to Shape the Customer Journey

On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.

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Marketer of the Year Recap

AMA Tampa Bay held its inaugural Marketer of the Year (MOY) event Wednesday, March 23rd at the Centre Club. The ceremony recognized those marketers judged to deliver the best results-driven…

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Congratulations Marketer of the Year Winners!

Congratulations To The Winners! Pictures coming soon from this exciting event on March 23, 2016. Florida Hospital Tampa (Agency Partner Chappell Roberts) is awarded Marketer of the Year and winner of the Medical…

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A Special Glass Award…Before…

In honor of the Tampa Bay AMA’s Marketer of the Year finalists and overall Grand Marketer of the Year, we’ve partnered with Zen Glass Studio and Gallery to create a unique, hand-blown glass award to honor our winners.

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Jill Solomon, Educator of the Year

Jill Solomon – Tampa Bay AMA’s Educator of the Year Award Winner The Tampa Bay AMA is pleased to announce the winner of the Educator of the Year Award, Jill…

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Member Spotlight: Wes Strickland

AMA Tampa Bay’s Member Spotlight: Wes Strickland, Vice President of Marketing at Grow Financial Federal Credit Union A monthly feature for our members to learn from the insight and experiences…

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The Rebranded Centre Club

The inspiration for the Centre Club’s bold new design celebrates Tampa by drawing from local elements. We’re excited to hold our inaugural Tampa Bay AMA Marketer of the Year Awards dinner here on March 23rd.

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