Month: December 2015

Pursuit of Sports Fan Engagement

The Tampa Bay Lightning took the #3 spot in ESPN Magazine’s 2015 Ultimate Standings, Go Bolts! The Lightning beat out legendary franchises such as the Dallas Cowboys, Chicago Bulls, and the New York Rangers when ESPN compared 122 franchises on everything from fan relations to stadium experience. With our January event focusing on the Lightning’s

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Facebook: Interactive Articles

Facebook’s Instant Articles provide publishers the opportunity to insert fast, interactive articles in Facebook news feeds.    Publishers like the New York Times, Buzzfeed, and National Geographic were some of the first to use this when it launched earlier this year.  However, there was some concern voiced by users upon launch. Now, Facebook listened to the

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The Marketing of Craft Beer

In honor of our upcoming event at 3Daughters Brewing in St Pete on December 3rd, we are exploring the booming craft beer industry.  According to Brewers Association, Florida ranks 5th in the US with over a million barrels of craft beer produced per year.  We have compiled a few examples of how craft beer businesses across

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