Month: September 2015

Membership Drive: AMA Tampa Bay Leaders Speak About What Membership Means to Them

One of the main purposes of AMA, like most professional associations, is to offer professional benefits to members by connecting them with one another. While all AMA Tampa Bay members belong to the same professional association, they can benefit for very different reasons, depending on their career goals. AMA Board members offered insight into the

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Event Planning to Impact ROI: Kingham Signature Events

“Give me six hours to chop down a tree and I’ll spend the first four hours sharpening the ax.” – Abraham Lincoln   Proper planning is everything and Kingham Signature Events takes this concept to heart. While some assume that event planning merely involves selecting fabric colors, attractive decorations, and delicious food, this assumption couldn’t be further from

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Top Trends and Challenges in Healthcare Content Marketing

  Content marketing in any industry can be a very involved process. The reason is that healthcare content marketing involves many components and challenges, such as content calendar development, keyword research, editing, and approval. Developing great content is only part of the puzzle. Content creators have to also ensure that they’re following certain types of

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Content Expert from Leading Florida Healthcare Brand to Share Keys to Improving Internet Marketing at AMA Tampa Bay Event on Sept. 24

TAMPA, Fla. – September 3, 2015 – Victoria Edwards, content marketing expert at Florida Blue, will present at American Marketing Association (AMA) Tampa Bay’s event at 8 a.m. on Sept. 24 at The Chart House, 7616 Courtney Campbell Trail. Edwards’ presentation – “Top Trends and Challenges in Healthcare Marketing” – will review online content trends

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