Month: May 2015

Job Hunting: Why you Should do it Continuously Even if you Like Your Current Job

Do you like your job and your colleagues. The pay is competitive and you’ve got a great boss. So why worry about your next career move right now? Why continue job hunting? Unknown to you, the CEO’s flying into town Monday … to promote your boss … and to announce Bill Lumbergh’s now overseeing your department. Keep reading.

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Marketing vs. PR Event Recap & Key Takeaways

The marketing vs. PR debate of 2015 is over. All panelists left free of black eyes and other wounds. If you’re looking for war, watch Game of Thrones instead of a Marketing vs. PR debate because the all panelists agreed that marketing and PR both need and complement each other. Panelists did disagree on some

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Meatloaf Rebranding Underway: Part 5 – The Philippines

Filipino Loaf: Embutido In our meatloaf rebranding mission, we’ve traveled the world to look at countries where Loaves are extremely popular and not playing second fiddle to another food (as Loaf does to Hamburger here in the U.S.). Our last stop was Iran. There were plenty of spices, side dishes, and delicious extras tied to

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The Great Debate: Marketing vs. PR – An Event You Don’t Want to Miss!

Lincoln vs. Douglas, Kennedy vs Nixon, Obama vs. Romney, and now marketing vs. PR. Witness history in the making and join us on May 21st at Hilton Westshore to debate one of the most contested topics in our industry. In preparation for the debate we asked Chapter Presidents Jennie Jordan (AMA Tampa Bay) and Chad

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Meatloaf Rebranding Underway: Part 4 – Iran

In our ongoing Meatloaf rebranding mission (Meatloaf is affectionately known as Loaf), we have studied Loaves in Bulgaria, Germany, France, Italy, and Britain. Loaf was dead set on going on a world tour to chase stardom because he wasn’t sure he could accomplish that in the U.S. We finally convinced Loaf that he doesn’t have to

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Local Branding: What I learned from Tampa Bay Business Journal (TBBJ)

Small Business Saturday is long gone, but that tiny jewelry store on Main Street is still your bread and butter and people seem to pass by without noticing it. So what do you do? You get with the program: create profiles on Facebook, Instagram, Pinterest, etc. to promote your business. You spend endless nights online

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